Pensamiento tradicional del consumidor vs el neuromarketing estratégico en sistemas neoliberales. Una mirada a la neurocognición y a la economía conductual

Restrepo, Santiago Iván Restrepo; Cortez, Lupe Esther Graus; Morales-Romero, Guillermo; Rodríguez, Odoña Beatriz Panche

doi:10.5281/zenodo.7045487

2022

DOI: 10.5281/zenodo.7045487

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Pensamiento tradicional del consumidor vs el neuromarketing estratégico en sistemas neoliberales. Una mirada a la neurocognición y a la economía conductual

Santiago Iván Restrepo Restrepo

Lupe Esther Graus Cortez

Guillermo Morales-Romero

et al.

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Pensamiento tradicional del consumidor vs el neuromarketing estratégico en sistemas neoliberales. Una mirada a la neurocognición y a la economía conductual

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