Pengujian Konstruk Motif Sikap Penerimaan dan Perilaku Membagikan Kembali Informasi Hoaks dalam Media Sosial

Abstract

The case of receiving and distributing hoax information in Indonesia is a serious problem that needs to be addressed together. This is due to the fact that hoax information can harm many parties. Even though it has a serious impact, there has not been a serious problem solving in the case of spreading this hoax information. Indonesia currently needs a variety of concrete solutions that can be formulated by considering the motives of a person receiving and spreading hoax information, especially in social media. Each attitude motive for receiving hoax information and sharing hoax information again is a variable that has several indicators to be tested further whether each of these indicators can truly represent the research population. By using quantitative research methods through a cross-sectional survey research strategy and the use of Principal Component Analysis (PCA) to produce 6 (six) dimensions of the attitude variable of receiving hoax information and 5 (five) dimensions of the behavioral variable of redistributing hoax information. This article has produced the dimensions of the attitude of acceptance and behavior of sharing hoax information that can contribute to the formulation of hoax eradication strategies at the individual level of each community in future research.

Social Media User in Receiving and Sharing Hoax Information: Overview from Motivation Level

“…However, the behavior of sharing hoax information will be based on certain motives before it is realized. In previous research, Arisanty et al (2021) 5. Category or the fifth dimension is the motive for the sophistication of communication technology which is derived from several indicators consisting of indicators of ease of use of information sharing features, the presence of the "forward message" feature in social media, and the speed of sharing information.…”

“…The problem root can be seen from the social media user's motives in receiving and sharing the hoax information. The research that has been carried out by researchers in the previous study entitled "Test Constructs of Acceptance Attitudes and Behavior of Redistributing Hoax Information in Social Media (Arisanty et al, 2021)" has succeeded in finding the motive variable for receiving hoax information and behavioral motives for sharing hoax information according to with statistical calculations. In accordance with the study results, it was found that the number of the variability in the factor analysis of all items or indicators of the attitude motive for receiving hoax information was 61.73%.…”

“…Arisanty & Wiradharma (2020) define the motive for receiving hoax information as a reason or factor behind a person's response and attitude to false, uncertain, confusing information, and so on. Further research findings Arisanty et al (2021) have succeeded in testing the concept of hoax acceptance attitude motives and categorizing the hoax acceptance attitude motive variables into six categories.…”