Penggunaan Telepon Seluler Untuk Pemasaran Serta Dampaknya Terhadap Kesejahteraan Petani

Abstract

The development of information technology has encouraged farmers to be able to use cellular phones to support agricultural activities. However, only a few farmers use their cellphones for marketing activities. This study aims to analysis factors influence farmers to use cell phones in marketing activities, and whether cell phone use has an impact on farmers' welfare. The analytical method used is the logit regression model and Propensity Score Matching (PSM). The results showed that what influenced farmers' decisions to use cellular phones for marketing activities were gender, marital status, number of adult household members, education, land ownership status, land area, and counseling. Meanwhile, the impact of the use of cellular telephones, shows that the average farm farmers receive higher treatment compared to the control farmers group.

Does mechanization have an impact on increasing productivity and income of narrow land corn farmers in Indonesia?

“…A common and fundamental problem that is often encountered when using PSM is that it cannot measure the potential outcomes the treatment group and the control group at the same time so that only one of the two can be observed. Therefore, an estimation model that allows seeing the average value of the impact of the use of mechanization is by using the Average Treatment Effect on the Treated (ATT) approach [12]. ATT is used to estimate the average value of the potential outcomes of corn farmer households that use machines (mechanization) in their farming activities.…”

Penyuluhan Sistem Pemasaran Online Paktani Digital Sebagai Upaya Perluasan Pasar Produk Lokal Di Desa Bukit Lingkar Kabupaten Indragiri Hulu

“…Pemasaran produk dapat dilakukan dengan menggunakan aplikasi web, yaitu ecommerce atau pemasaran produk secara online dimana dapat melakukan transaksi penjualan barang, jasa dan informasi (Suratno, 2012). Hasil penelitian Feryanto dan Rosiana (2021) diketahui bahwa penggunaan telepon seluler sebagai sarana pemasaran hasil pertanian secara online mampu meningkatkan pendapatan petani sebesar Rp.6.780.000 (Feryanto & Rosiana, 2021).…”