Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram

Hananto, Brian Alvin

doi:10.35886/nawalavisual.v1i2.24

Cited by 3 publications

(4 citation statements)

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“…As for good packaging, it must contain a description such as the product name; list of materials used; net weight or full net contents; name and address of the party producing or importing; halal for those who are needed; date and production code; date, month and year of expiration; distribution permit number for processed foods; materials used. All information must be written and printed firmly and clearly so that it is easily understood by the public [12][13][14]. Some elements are important in packaging design.…”

Section: Discussionmentioning

confidence: 99%

“…The marketing communication strategy used in this design is the AIDA (Awareness, Interest, Desire, and Action) model. AIDA is the stage of consumer perception when looking at a product and is also one of the effective ways to convey a message to consumers [13] In this design, the information contained in the packaging must attract attention (attention) so that consumers will show a sense of interest (interest) and then arouse the desire to buy (desire) and do buying activities (action) [4] so that the use of the AIDA model in the design of Kalua Jeruk packaging design can be seen as follows:…”

Section: Discussionmentioning

confidence: 99%

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Packaging Design as a Media for Developing the Potential of Small and Medium Micro Enterprises (MSMEs) in the Culinary Sector Typical of the Region in the Creative Industry

Dewi

Wahdiniwaty

2022

ICOBEST

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This design aims to design a typical regional food packaging design, namely Kalua Jeruk which is attractive and follows food labeling rules to develop the potential of Small, and Medium Micro Enterprises (MSMEs), especially in the culinary field. This design uses qualitative research. The data source used in the study was an interview with one of MSME Kalua Jeruk entrepreneurs and respondents related to good packaging design for regional specialties. In addition, observations are used to observe the making process of Kalua Jeruk. The steps taken in this design are to observe the process of making Kalua Jeruk, analyze the results of interviews, and design a good packaging for it. Based on the analysis data, it was concluded that need to package designs are attractive, informative, and follow food labeling rules to improve the product image and consumer purchasing power. Moreover, Kalua Jeruk has a uniqueness that is made from processed Pomelo peel with hereditary recipes. The result of this design is in the form of a 3-Dimensional Kalua Jeruk packaging design mockup which is expected to be a reference for packaging design, especially for developing the potential of MSMEs in the culinary field in the creative industries.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Packaging Design as a Media for Developing the Potential of Small and Medium Micro Enterprises (MSMEs) in the Culinary Sector Typical of the Region in the Creative Industry

Dewi

Wahdiniwaty

2022

ICOBEST

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“…Hal tersebut juga selaras dengan penelitian Roza (2018) yang membuktikan bahwa iklan atau promosi menggunakan media sosial Instagram dinilai belum efektif mempengaruhi minat konsumen. Ketika komunikasi tidak efektif, maka dampak yang diinginkan tidak tercapai dan komunikasi tersebut dapat dikatakan sebagai sebuah proses komunikasi yang gagal (Hananto, 2019).…”

Section: Efektivitas Komunikasi Pemasaran Melalui Instagram Pada @Pesenkopi_id Dalam Mempengaruhi Minat Beli Konsumenunclassified

Pengaruh Instagram @Pesenkopi_id terhadap Minat Beli Konsumen

Syafira

Ambayoen

Kusuma

2021

JEPA

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Pesen Kopi promote their products using Instagram, which has thousands of Followers and Likes, not only on Instagram, in fact, almost all stalls of Pesen Kopi are always crowded with consumers. The purpose of this study was to determine the effect and effectiveness of marketing communication on Instagram @pesenkopi_id on consumer buying interest. The research approach used is quantitative with descriptive statistical analysis test and SEM WarpPLS analysis test. Samples were taken as many as 100 from Instagram followers @pesenkopi_id. The results showed the most influential variable is Connection to Attention, when Pesen Kopi pay attention to the Connection variable by providing information and promotion through Instagram @pesenkopi_id it can cause attention to Pesen Kopi products. Whereas the least influential variable is Context to Interest which means that the language and content of the message delivered by Instagram @pesenkopi_id does not make consumers interested in the products offered by Pesen kopi. Of the 14 variables, there are 6 not significant variables, namely Context to Interst, Communication to Attention, Attention to Desire and Action, Interest to Desire, and Desire to Action, so marketing communication (4Cs) is less effective and less influential on buying interest (AIDA) in Instagram @pesenkopi_id.

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“…Campaigns must be designed in a way that attracts people's attention, builds and sustains interest in taking the actions suggested in the campaign, thereby generating a strong desire to take those actions. Many studies have proven that the AIDA approach in campaigns or advertising has succeeded in changing behaviour as expected [11][12][13].…”

Section: Introductionmentioning

confidence: 99%

Participatory Campaign in Improving Community Care about Stunting Prevention at Rancabango Garut

Susilawati,

Kartini,

Duha

2023

Advances in Social Science, Education and Humanities Research

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Stunting prevention is a priority program in Indonesia that needs to be supported by the community, especially in areas with high prevalence such as Garut. Continuous efforts are needed to increase community care for prevention. This study aims to evaluate effectiveness of participatory campaign approach to increase community care on stunting prevention. The research uses the mixed method of qualitative and quantitative. The qualitative method was carried out by participatory action research, while the quantitative method was carried out with a survey of the community care. The research involved 15 community cadres who were selected purposively and 86 community members who were selected by area and stratified random sampling. Data were collected through interviews, discussions, documentation studies, and questionnaires. Qualitative data were analyzed by Spradley Model, while quantitative data were analyzed by descriptive statistics and the Mann Whittney Test. The result showed that the previous campaign that did not involve the community in campaign activities tend to result low community care than campaign that involve community. The participatory campaign have been increase the community care effectively (Asymp. Sig 0.000; α 0.05). Thus, the participatory campaigns potentials to support acceleration of the stunting prevention.

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Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram

Cited by 3 publications

References 0 publications

Packaging Design as a Media for Developing the Potential of Small and Medium Micro Enterprises (MSMEs) in the Culinary Sector Typical of the Region in the Creative Industry

Packaging Design as a Media for Developing the Potential of Small and Medium Micro Enterprises (MSMEs) in the Culinary Sector Typical of the Region in the Creative Industry

Pengaruh Instagram @Pesenkopi_id terhadap Minat Beli Konsumen

Participatory Campaign in Improving Community Care about Stunting Prevention at Rancabango Garut

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