Penggunaan Message Appeals dalam Strategi Pesan Kampanye Anti Kekerasan Berbasis Gender Online

Ratnasari, Eny; Sumartias, Suwandi; Romli, Rosnandar

doi:10.31315/jik.v18i3.3844

Cited by 7 publications

(9 citation statements)

References 8 publications

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“…Online gender-based violence had been researched by several studies. Some of them were Social Media and Online Gender Violence During the Covid-19 Pandemic, Cyber Safety in Responding to Online Gender-Based Violence during the Covid-19 Pandemic by Mauliya & Rosalina, 2021 [21], Use of Message Appeals in Strategy Campaign Messages Against Gender-Based Violence Online by Ratnasari et al, 2020 [29], Gender-Based Violence in Social Media by Prameswari et al, 2021 [25], and Online Gender-Based Violence During the COVID-19 Pandemic in Indonesia by Soleman, 2021 [31].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Indonesian people were still misunderstood about the definition of this issue, especially related to online gender-based cases. Many people did not recognize the forms of violence attacking gender identity in the digital platform, especially women and other gender minorities [29]. Since a patriarchal mindset was still perpetuated, women were susceptible to being the victims of online gender-based violence [33].…”

Section: Introductionmentioning

confidence: 99%

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Online Gender-Based Violence Education through the Program ‘Perempuan Aman Internetan’

Isnawati¹,

Yusuf²,

Zamhari³

et al. 2022

Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in Conjunction With the 1st International

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This study analyzed an online program named 'Perempuan Aman Internetan' (Woman safely used Internet) in educating people for online gender-based violence issue. This research was a qualitative study employing digital ethnographic methods. The data were collected using participatory observation where the author played as a participant in the studied program. The primary data sources were some modules and contents on the Perempuan Aman Internetan's online class platform. The secondary sources were some authoritative literature relevant to the themes. The data collected were then processed and analyzed descriptively. This study found that online gender-based violence education was carried out using three media, namely Microsoft PowerPoints, illustrations (comic), and YouTube videos. The content comprehensively discussed some tutorials on maintaining digital privacy and security, realities, regulations, criteria, and myths of gender-based violence, as well as some strategic efforts when being a victim or companion.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Online Gender-Based Violence Education through the Program ‘Perempuan Aman Internetan’

Isnawati¹,

Yusuf²,

Zamhari³

et al. 2022

Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in Conjunction With the 1st International

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“…El país encabeza el primer puesto de los de mayor peligro para las mujeres, según la investigación de Thomson Reuters Foundation alrededor del 70% son víctimas de violencia (Khan 2020). • Indonesia: la asociación de mujeres por la justicia, LBH APIK-The Legal Aid Foundation of the Indonesian Women's Association for Justice, registraba en 2020 más de 1.000 casos en el confinamiento (Syakriah, 2021) y un incremento de la violencia de género online (Ratnasari, Sumartias & Romli, 2020). • Italia: registró un aumento en las llamadas de emergencia (73%) y los feminicidios se acercaron al centenar (La Vanguardia, 2020).…”

Section: Contextounclassified

Violencia de género en período de pandemia de coronavirus en los países del G-20: Campañas publicitarias en redes sociales

2022

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La pandemia provocada por el SARS-CoV-2 evidenció un incremento de los casos de violencia de género durante el confinamiento domiciliario y aislamiento social. El artículo aborda el estudio de las campañas publicitarias impulsadas en los países del G-20 en el período de pandemia. Las redes sociales se convirtieron en un espacio de interacción para impulsar acciones de ciberfeminismo (hashtivismo) y visibilizar esta problemática social considerada ‘la otra pandemia’. El análisis se centra en las estrategias de codificación del mensaje publicitario y su vinculación al ecosistema social. El estudio pone de manifiesto que la pandemia se convirtió en el eje creativo en la creación de campañas de naturaleza informativa con nuevos códigos simbólicos de ayuda a las víctimas de violencia de género.

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“…Dibandingkan menampilkan pesan yang pure mengancam, tim kampanye PT KAI lebih memilih menunjukkan pesan lucu yang dipercaya akan langsung dipahami saat pertama kali membacanya (Wawancara Humas KAI, 2022). Tidak hanya sekadar mengerti isi pesannya, kekuatan pesan lucu ialah mampu memicu emosi positif yang kuat yang cenderung akan lebih lama diingat karena memberi memori yang baik di pikiran (Ratnasari et al, 2020). Tidak dapat dipungkiri, sedikit sentuhan daya tarik ketakutan yang bergaya ancaman berupa sanksi sekaligus kehilangan nyawa, maupun humor mampu meningkatkan persepsi risiko akan kecelakaan (Zhao et al, 2019).…”

Section: Analisis Deskriptif Dimensi Efek Kognitifunclassified

Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung

Nelansari

Tjahjawati

2022

JKN

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Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quantitative method with descriptive statistical approach using persuasion communication effects which are interpreted through the analysis of the campaign messages content according to Onong U. Effendy and Antar Venus. Data collection techniques using a questionnaire research instrument. The result showed that the campaign message design strategy had a "high" level of effectiveness on cognitive, affective, and conative effects. Motorcyclists are affected by the persuasion effect of campaign which makes them understand the objectives of the campaign, feel empathy for the message, and motivated to change behavior that is in line with the purpose of the campaign. It was concluded that all indicators of messages content used became an effective element in creating campaign persuasion effects that build changes in the motorists’s behavior. Abstrak Komunikasi persuasi melalui kampanye sosial #DisiplinPerlintasan merupakan strategi untuk membangkitkan kesadaran diri pengendara bermotor agar mengubah perilakunya menjadi disiplin di area perlintasan sebidang. Kampanye ini sebagai implementasi Program Pendukung Keberlanjutan PT Kereta Api Indonesia (Persero) yang sesuai dengan program Dirjen Perhubungan, “Roadmap To Zero Accident”. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi persuasi dari perancangan pesan kampanye yang meliputi indikator verbalisasi, visualisasi, ilustrasi, dan lima jenis imbauan pesan. Metode penelitian yang digunakan adalah metode kuantitatif pendekatan statistik deskriptif menggunakan efek komunikasi persuasi yang diinterpretasikan melalui analisis isi pesan kampanye menurut Onong U. Effendy dan Antar Venus. Teknik pengumpulan data memanfaatkan instrumen penelitian angket/kuesioner. Hasil penelitian menunjukkan bahwa strategi perancangan pesan kampanye memiliki tingkat efektivitas “tinggi” terhadap efek kognitif, efek afektif, dan efek konatif. Pengendara bermotor terpengaruh efek persuasi kampanye yang menjadikannya paham atas tujuan kampanye, merasa empati terhadap pesan, hingga membentuk perilaku yang sesuai dengan tujuan kampanye. Disimpulkan bahwa seluruh indikator isi pesan yang digunakan, menjadi unsur efektif dalam menciptakan efek komunikasi persuasi kampanye yang membangun perubahan perilaku pengendara bermotor.

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Penggunaan Message Appeals dalam Strategi Pesan Kampanye Anti Kekerasan Berbasis Gender Online

Cited by 7 publications

References 8 publications

Online Gender-Based Violence Education through the Program ‘Perempuan Aman Internetan’

Online Gender-Based Violence Education through the Program ‘Perempuan Aman Internetan’

Violencia de género en período de pandemia de coronavirus en los países del G-20: Campañas publicitarias en redes sociales

Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung

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