Penggunaan Gaya Bahasa Pada Pidato Politik Calon Presiden RI 2024

Fizriyani, Wilda; Sahiruddin, Sahiruddin; Junining, Esti

doi:10.14710/nusa.18.1.45-57

Cited by 1 publication

(2 citation statements)

References 5 publications

(6 reference statements)

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“…Certainly, the results of this research cannot be viewed in isolation from previous studies that have explored various aspects related to press releases and language style in different contexts. Some previous studies examined press releases in the education, telecommunications, local government, and banking sectors, as well as analyzed language styles in political speeches and presidential speeches (Fizriyani, Sahiruddin, & Junining, 2023). By comparing this research with previous studies, we can understand the differences and similarities in approaches and findings and recognize how this current study contributes uniquely and significantly to the expansion of our understanding of corporate communication and text analysis.…”

Section: Repetitionmentioning

confidence: 90%

“…Press releases were often read in front of a live audience of journalists, typically during media broadcasts. Furthermore, the research conducted by Fizriyani et al (2023) titled Penggunaan Gaya Bahasa pada Pidato Politik Calon Presiden RI 2024 analyzed the language style used in the speeches of a presidential candidate. Despite the similarity in the research themes, there has been no previous study that specifically delved into the analysis of language style in press releases from the Walt Disney Company.…”

Section: Introductionmentioning

confidence: 99%

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A Language Style Analysis of Press Release at The Walt Disney Company Website

Anindya,

Agustina,

Betari

2024

Jolcc

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This research was conducted with the aim of analyzing the language style employed in press statements issued by the Walt Disney Company, focusing on comprehending how this language style contributes to effective corporate communication. A qualitative descriptive methodology was applied, with the research drawing upon press statements available on Walt Disney's official website. The analysis of language style was based on the principles of sentence structure as outlined by Gorys Keraf, encompassing five distinct styles: climax, anti-climax, parallelism, antithesis, and repetition. The findings of this research revealed that repetition emerged as the predominant language style, accounting for 50% of the language styles identified, while anti-climax was the least frequently used, making up only 2%. This prevalence of repetition in press statements was observed to serve the purpose of reinforcing key messages, aiding reader recall, and ultimately facilitating more effective communication. This research explores how language style is important in business communication, using the well-known example of the Walt Disney Company. This research is looking at how the specific way language is used in their press statements helps them communicate better. These findings can be useful in different areas, like marketing, public relations, and business communication. Furthermore, this study demonstrates how analyzing language can help us understand the different styles companies use in their communication.

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Section: Repetitionmentioning

confidence: 90%

Section: Introductionmentioning

confidence: 99%