pengertian dan macam-macam bentuk negara

salsabila, Desri tiara

doi:10.31219/osf.io/r9he3

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…(Sugiyono, 2009) mengatakan bahwa metode penelitian ialah sistem ilmiah untuk mendapatkan sebuah data kemudian dijelaskan, ditetapkan, diperluas, dan mendapatkan pemahaman, filosofi, untuk dipahami, dipecahkan, dan memprediksi masalah yang timbul pada kehidupan manusia. (Salmaa, 2023) Penelitian ini menggunakan metode kuantitatif. Metode kuantitatif ialah metode yang telah lama digunakan.…”

Section: Public Relationsunclassified

Pengaruh Digital Marketing Instagram Pada Public Relations Scarlett Whitening Dalam Meningkatkan Brand Awareness

Dewi,

Widiasanty

2023

JEKOMBITAL

View full text Add to dashboard Cite

Scarlett Whitening is a skin & body care product from Indonesia that was founded in 2017. Public Relations Scarlett Whitening utilizes the development of Instagram digital marketing to increase brand awareness of its products. In this research we specifically discuss the influence of digital marketing on Instagram which consists of four indicators, namely content creation, content sharing, connection, community building and audience response to brand awareness which consists of not being brand aware, knowing the brand, brand recall, and brand recall at its peak. . This research aims to determine the influence of Instagram digital marketing on Scarlett Whitening's Public Relations in increasing brand awareness. This research method uses a quantitative approach with descriptive research type. Research data collection used a purposive sampling technique with the criteria of South Jakarta residents who follow Scarlett Whitening's Instagram social media. The research sample size used the Slovin formula and obtained 100 research respondents. Data collection was carried out by distributing online questionnaires using Google forms and processed using the SPSS (Statistical Program for Social Science) tool. The results of this research show that Instagram digital marketing at Public Relations Scarlett Whitening has had a significant influence in increasing brand awareness in the South Jakarta community.

show abstract

Section: Public Relationsunclassified