Pengembangan Teknologi E-Commerce dengan Menerapkan Metode CRM dan Forecasting

Abstract

The development of e-commerce technology is a sales process that is carried out online which can make it easier to sell without having to come to the store directly. Dalwa Zain Collection store which is a clothing store that sells Muslim and Muslim clothing for men and women. This e-commerce sales system will be applied to the Dalwa Zain Collection store to make it easier for shop owners to make transactions and also make it easier for consumers at the purchase stage without having to go to the shop. In this e-commerce system, there are two methods, namely to apply the forecasting method to carry out the annual forecasting stage at the Dalwa Zain Collection store and to apply the CRM (Customer Relationship Management) method as the application of discounts on clothing in the Dalwa Zain Collection store. This is the stage of the process that will be carried out so that the Dalwa Zain Collection store can see its sales from year to year and also make the discount that will be set can be helped to overcome quickly.

Implementation of CRM Method as a Business Strategy of Jangek Fauzi's Home Industry

“…Customer Relationship Management (CRM) basically aims for companies to identify customers in more detail and serve them according to their needs. The activities of the concept of Customer Relationship Management (CRM) are Building a strong customer database, Creating a profile of each customer, Analysis of the profitability of each customer, Interaction with better customers (Norman & Rusda, 2021).…”