This study aims to develop learning media in scalp and hair care courses that can help students understand the concept of material regarding hair care so that they can practice scalp and hair care appropriately and correctly. development of learning media for scalp and hair care video tutorials using the 4D Model research and development method (define, design, develop, disseminate). Validation of this video tutorial media product involves two media experts and two material experts. Meanwhile, 1 lecturer and 30 students from the cosmetology and beauty department participated in the practicality test. The results of this study indicate that the learning media developed are considered suitable for use in learning by media experts, material experts, lecturers, and students. This feasibility can be seen from the media expert assessment score of 4.7 categories, which is excellent; the material expert assessment score of 4.5 categories, which is excellent; the lecturer assessment score of 4.7 categories, which is very practical; and the student assessment score of 4.6 categories, which is very practical.