Pengaruh Variasi Produk Terhadap Loyalitas Konsumen Bedukmutu Di Umy

Jumarodin, Jumarodin

doi:10.18196/mb.10171

Cited by 6 publications

(16 citation statements)

References 2 publications

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“…Moreover, the development of Bedukmutu was also inseparable from the mandate of the 14th Muhammadiyah Congress in Makassar, which encouraged Muhammadiyah's members in economic sectors [9]. Bedukmutu is expected to assist Muhammadiyah members in meeting the demands and providing a supply of goods and services from and by Muhammadiyah members themselves.…”

Section: Bedukmutu Marketplace Profilementioning

confidence: 99%

“…Food products are the most traded products in the Bedukmutu marketplace. Data for 2018, from a total of 3,142 products traded in Bedukmutu, there were at least 1,809 (57.6%) food products traded [9]. The number of food products traded has almost doubled (199%) in 2020, reaching a total of 3,595 items [37].…”

Section: Bedukmutu Food Product Marketing Modelmentioning

confidence: 99%

“…In terms of quantity, the products traded in Bedukmutu have increased in the last two years. Overall, the total traded products increased by 478% from 3,142 items in 2018 [9] to 15,019 items in 2020 [37]. The increase in the quantity of traded products has occurred in food products as well.…”

Section: Value Creationmentioning

confidence: 99%

“…Bedukmutu has developed quite rapidly since its establishment in 2017. One development is the increase in transaction turnover from IDR 1,336,000 in July 2017 to IDR 730,349,583 a year later [9]. Moreover, the number of traders and product variations have also increased, not only from the UMY academic community but also to the Muhammadiyah network in Yogyakarta.…”

Section: Introductionmentioning

confidence: 99%

“…The increasing activity and role of the Bedukmutu marketplace is an interesting trend given the large economic potential of Muhammadiyah members [10]. Previous research related to the Bedukmutu marketplace focused more on consumers [9] and the purpose of establishing this marketplace, especially in the development of sociopreneurship, both for UMY lecturers and employees [8] and for students with the BEDUKMAWA platform targeting the student market [11]. There is no research specifically analyzing the Bedukmutu business model.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

Akhmadi

Pratolo

2021

E3S Web Conf.

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Online food marketing through a marketplace platform has been a trend in today’s food product marketing, especially with the COVID-19 pandemic that has increased food product purchases through online platforms. Bedukmutu is an online marketplace platform developed by Universitas Muhammadiyah Yogyakarta (UMY) that provides food product transactions and other products and services. This paper investigated the Bedukmutu marketplace business model in the marketing of food products and how far the Muhammadiyah community ties influence the consumers. Descriptive analysis, website observation, and in-depth interviews with Bedukmutu stakeholders were utilized to explore the extent of online food product marketing practices in this marketplace. The results revealed several key factors in the Bedukmutu business model on food products marketing, including entrepreneurship as a value proposition with the consumer to consumer e-commerce (C2C) model and Muhammadiyah network as a key partner in market development. The offered food products vary from fresh to processed food originating from traders within students, employees and Muhammadiyah community networks. The implementation of purchasing incentives in measuring the performance of UMY employees is one of the motivations for consumer demand (demand-pull) apart from the affiliation factor with Muhammadiyah organizations (community-based).

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Section: Bedukmutu Marketplace Profilementioning

confidence: 99%

Section: Bedukmutu Food Product Marketing Modelmentioning

confidence: 99%

Section: Value Creationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

Akhmadi

Pratolo

2021

E3S Web Conf.

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Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

et al. 2021

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Covid-19 pandemic has affected various aspects of life, one of which is consumer behaviour in purchasing food products. This study aims to examine online purchase behaviour of food products of Bedukmutu online marketplace consumers during the Covid-19 pandemic. A 5-point Likert scale, Rank Spearman correlation and multiple linear regression were used to explore purchasing behaviour, factors that are correlated with and influence consumer purchasing behaviour of food products during the pandemic. The results showed that there was a slightly increase in the monthly purchasing activity of food products during the pandemic which was dominated by cooking oil and beverage products with an average purchase value of IDR 250,000 to IDR 500,000. Furthermore, compatibility and usability variable are proven to have a strong correlation and have a positive and significant effect on consumer purchase intention of food products during the Covid-19 pandemic.

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Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace

Ringo,

Septyanto,

Ramli

2023

bijak

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This study aims to find out what factors influence customer satisfaction and loyalty in the Shopee marketplace. The variables used in this study are price, product quality, information quality, privacy issues, perceived security, product variety, delivery, customer satisfaction and customer loyalty. The population in this study are marketplace users who have used and shopped at the Shopee marketplace with a sample size of 180 respondents. The data collection technique used a questionnaire, and the data analysis technique used was the SmartPLS 4.0 analysis tool. Based on the research results, of the 15 hypotheses there are 9 hypotheses that are accepted, namely information quality, perceived security, privacy issues, delivery and product variety have a positive effect on customer satisfaction and loyalty. Perceived security, information quality, privacy issues, and product delivery have a positive effect on customer loyalty through customer satisfaction. The contribution to this research resulted in a model for measuring the effectiveness of the Shopee marketplace system that companies can use to develop in the future so as to increase user satisfaction at Shopee.

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Pengaruh Variasi Produk Terhadap Loyalitas Konsumen Bedukmutu Di Umy

Cited by 6 publications

References 2 publications

Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

Online Purchase Behaviour of Food Product During Covid-19 Pandemic: a Study on Consumer of Bedukmutu Marketplace

Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace

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