Abstract:The research aimed to analyze the perceived value of strategy effect with the functional value indicators (installation, service quality, price, and professionalism), emotional value (novelty, control, hedonics), and social value (prestige) in estabilishing the customer loyalty in Hasanuddin University Hospital, Makassar City. This was an explanatory descriptive research with cross sectional study design. Responden taken were as many as 100 people. Data were collected by an observation, questionnaire, and docu… Show more
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