Abstract:The purpose of this study is "to determine the effect of marketing strategies in increasing consumer loyalty at the Anton Sell counter, Laiworu district, Muna Regency. To test the proposed hypothesis, Simple Regression analysis is used to determine the form of influence between the independent variables (X), namely the marketing strategy which consists of selecting the intended consumer (X1), identifying consumer desires (X2) and marketing mix (X3) while the dependent variable ( Y) namely consumer loyalty. The… Show more
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