Pengaruh Social Media Marketing terhadap Minat dan Keputusan Pembelian Konsumen pada Usaha Makanan Sehat di Kota Malang

Othysalonika, Othysalonika; Muhaimin, Abdul Wahib; Faizal, Febriananda

doi:10.21776/ub.jepa.2022.006.03.32

Cited by 7 publications

(11 citation statements)

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“…According to the first hypothesis, there is a favorable correlation between Pangeran Beach Hotel Padang purchase intention and social media marketing via TikTok. This finding is consistent with other study (Aji, Nadhila, & Sanny, 2020;Othysalonika, Muhaimin, & Faizal, 2022;Pandey, Sahu, & Dash, 2018;Sanjaya, 2020) that found social media marketing positively influences purchase intention. Thus, social media marketing needs to be…”

Section: Discussionsupporting

confidence: 93%

The Effect of Promotion Through Social Media TikTok on Interest in Staying at Pangeran Beach Hotel Padang

Afdhal Zikri

2024

BISNISMAN

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Technological progress and breakthroughs are evident across various facets of human existence, with the swift development of the internet captivating global attention and integrating seamlessly into the fabric of modern daily life. and as many as 160 million people use social media this is the basis for a promising market for social media industry players, such as the tik tok application. The Tik Tok application in the 2023 year is the 1 of 4 most used social media platform in Indonesia, because people in Indonesia must know this application and some become its users. TikTok users range from children, adolescents, to adults. The purpose of this study was to examine the effect of promotion through social media TikTok on interest in staying at Pangeran Beach Hotel Padang. The study used a quantitative with a causal associative approach. The data was obtained by distributing questionnaires online through TikTok users who follow akun TikTok Pangeran Beach Hotel Padang. So that as many as 240 people were obtained, with a Likert scale. The data analysis technique used the Partial Least Square Structural Equation Modeling. The results found promotion through social media influenced TikTok account user intereset in Staying at Pangeran Beach Hotel Padang. This study concluded that when promoting using TikTok social media with clear and easy to understand context and meaning, customers increase their desire to stay at that place.

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Section: Discussionsupporting

confidence: 93%

The Effect of Promotion Through Social Media TikTok on Interest in Staying at Pangeran Beach Hotel Padang

Afdhal Zikri

2024

BISNISMAN

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“…Tarif Pajak Efektif (TPE) adalah perbandingan besarnya pajak yang dibayar pada tahun berjalan atau pajak kini dengan laba sebelum pajak [12], [13], [14]. Perhitungan rumus TPE disajikan pada Persamaan (1).…”

Section: Metode Penelitianunclassified

“…Analisis dilakukan dengan mengevaluasi nilai pada indikator weigth [21]. Dalam melakukan pengukuran indikator formatif nilai indikator weight harus signifikan secara statistis dan multikolinieritas atau nilai VIF (Variance Infation Factor) harus lebih kecil dari 3,3 [13].…”

Section: Metode Penelitianunclassified

Faktor Determinasi Income Smoothing dengan Tarif Pajak Efektif sebagai Variable Mediasi

Teddy,

Septiana,

Rikayana

2023

INFEB

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Income Smoothing (IS) is one of the earnings management carried out by the company to demonstrate management's ability to generate profits for external parties. The purpose of this study was to determine the effect of Return on Equity (ROE), Debt to Total Assets (DTA), and Current Ratio (CR) on IS with the effective tax rate as a mediating variable. The effective tax rate is expected to influence the relationship between ROE, DTA, and CR on IC. The amount of tax paid by the company is directly proportional to the increase in company profits. The object of research is all companies engaged in the mining sector that are on the Indonesia Stock Exchange (IDX) in the analysis period for the 2019 to 2022 financial reporting years. The number of companies that meet the criteria is 20 companies. The data analysis technique uses the Partial Least Square (PLS) method with the WarpPLS 8.0 application. Based on the results of the analysis, DTA, CR and effective tax rates have a positive effect on IS. ROE has no effect on IS. ROE and CR have a negative effect on the effective tax rate. DTA has no effect on the effective tax rate. This study also shows that effective tax rates can mediate the relationship between CR and IS, so that taxes and effective tax rates cannot mediate the relationship between DTA and ROE with IS. This study also found that ROE, DTA, CR, and effective tax rates can affect IS by 6%.

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“…Studi lain juga menemukan bahwa social media marketing mempengaruhi minat konsumen [7], [8]. Lalu diperkuat lagi oleh studi lain yang menemukan hasil serupa [9], [10].…”

Section: Pendahuluanunclassified

“…Indikator yang digunakan untuk mengukur social media marketing adalah sebagai berikut [26]: 1) Context: adalah desain atau tata letak situs dan penyampaian kepada pengguna dengan aspek fungsional maupun estetika, 2) Content: adalah informasi yang terkandung dan ditawarkan dari suatu situs, sehingga bisa memberikan bantuan pada pengguna, 3) Communication: adalah komunikasi yang terjadi antara pengguna situs dengan pihak pemilik situs atau perusahaan, 4) Connection: adalah koneksi atau hubungan secara formal antara suatu situs dengan situs lainnya, sehingga pengguna memiliki tambahan informasi.…”

Section: Social Media Marketingunclassified

Pengaruh Social Media Marketing dan Brand Awareness terhadap Minat Konsumen Menggunakan Qris

Ghana,

Indiani

2023

ekobistek

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The rapid development of technology encourages businesses to switch to digital economy transaction. QRIS is part of the digital transformation of Indonesia's payment system in accelerating digital economic and financial development. The emergence of QRIS makes it easier to conduct transaction digitally. This study aims to determine the influence of social media marketing and brand awareness on consumer interest in using QRIS payment service. The population of this study was Denpasar citizen and the sample used was 100 respondents. The data analysis technique used was multiple linear regression analysis. The study found that social media marketing and brand awareness have a significant influence on consumer interest in using QRIS. Brand awareness of QRIS can be increased by actively encouraging users to recommend QRIS to others through providing incentives, providing a system that offers convenience and many benefits so that QRIS becomes the main choice of consumers in making non-cash payments, regularly promoting QRIS to be more popular among the public. Aspects that need to be considered in social media marketing to increase consumer interest in using QRIS are ensuring that the information conveyed on QRIS social media is clear and well understood, QRIS social media content is interesting and easy to understand, reviews about the ease of online payments with QRIS ara available, ensuring QRIS social media has fun content and providing complete information about benefits and uses of QRIS.

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Pengaruh Social Media Marketing terhadap Minat dan Keputusan Pembelian Konsumen pada Usaha Makanan Sehat di Kota Malang

Cited by 7 publications

References 0 publications

The Effect of Promotion Through Social Media TikTok on Interest in Staying at Pangeran Beach Hotel Padang

The Effect of Promotion Through Social Media TikTok on Interest in Staying at Pangeran Beach Hotel Padang

Faktor Determinasi Income Smoothing dengan Tarif Pajak Efektif sebagai Variable Mediasi

Pengaruh Social Media Marketing dan Brand Awareness terhadap Minat Konsumen Menggunakan Qris

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