Pengaruh Sikap Belanja Online Terhadap Trust Melalui Mediator Kepuasan Pelanggan

Abstract

Technological advances are increasingly developing, making the internet not only used forcommunication and information sources, but also as an electronic trading medium or betterknown as e-commerce (electronic commerce). In e-commerce, many products are sold andpurchased online at prices that can compete with store prices. Easy transaction processesthat can be done anytime and anywhere and the price of goods is more affordable, making ecommercea shopping option. Therefore, through this research the researcher wants to knowthe attitude of online shopping towards trusts through customer satisfaction mediators.Research respondents were people who had been shopping online on the Indonesian networkand used it themselves. The number are 184 people with accidental sampling technique. Datacollection using the google.docs questionnaire which was distributed through Whats up anddata analysis using path analysis with the Lisrel program. The results of the analysis showthat there is an influence of online shopping attitudes towards trusts through customersatisfactionmediators.

Keterhubungan Antara Kemampuan, Kebajikan (Benevolence), Dan Integritas Perusahaan Terhadap Kepercayaan Dan Partisipasi Pelanggan: Studi Empiris Pada Tokopedia

“…Keterhubungan antara kemampuan terhadap kepercayaan Kepercayaan adalah sebuah akibat dari penilaian pengguna layanan belanja online yang memiliki sistem yang benar dan dapat diandalkan (Selviana, 2019). Pelanggan membutuhkan kinerja/kemampuan yang baik dari tokopedia untuk bisa membangun kepercayaan antara pengguna dan perusahaan.…”

“…Kemampuan yang baik itu bisa diberikan perusahaan melalui fasilitas dan kemudahan bagi pengguna yang bisa membuat pengguna terikat. Keterhubungan antara kemampuan dan kepercayaan sebagaimana dibuktikan dalam penelitian sebelumnya (Savre dkk, 2019;Choiriyah, 2014;Firdayanti, 2012, Selviana, 2019. Maka hipotesis penelitian dapat disampaikan sebagai berikut: H1: Ada keterhubungan positif antara kemampuan perusahaan dan kepercayaan konsumen.…”

Pentingnya Perlindungan Data Pribadi Konsumen dalam Transaksi Online pada Marketplace terhadap Kepuasan Konsumen

“…Mudahnya proses transaksi yang dapat dilakukan kapan saja dan dimana saja, tampilan web penjualan yang menarik, promo-promo Ahmad Dahlan Legal Perspective Volume 02, No 01, 2022, pp. 20-29 produk yang ditawarkan dan harga barang yang lebih terjangkau, membuat ecommerce menjadi pilihan berbelanja masyarakat khususnya orang-orang Indonesia masa kini (Selviana, 2019).…”

Measuring Satisfaction User Website WWW.QOO10.CO.ID Using Delone and McLean Models

“…Customer satisfaction is the feeling of liking or disliking someone on a product that matches customer expectations, and customer satisfaction is a positive or negative assessment of the services provided by the online shop. (Selviana & Setyowati, 2019) Previous research (Yuningsih, 2019) shows that information quality has a positive impact on customer satisfaction with an estimated value obtained 0.862, customer satisfaction also affects application users with an estimated value of 1.582, and users affect the benefits of online shop applications with an estimated value of 0.837.…”