Pengaruh Relationship Marketing, Komunikasi Pemasaran Dan Citra Perusahaan Terhadap Niat Perilaku Konsumen Melalui Kepuasan Pelanggan Pada Vasa Hotel Surabaya

Abstract

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables

“…Marketing relationship is a long-term marketing method that aims to create, maintain and develop relationships between customers and companies. According to Alqahtani in building a good relationship with customers can create a good performance so that the relationship with customers will become an important topic in a marketing (Chandra Kartika, 2019). With the aim of building and maintaining profitable customer relationships and the measure of the success of the company is long-term customer satisfaction.…”