Pengaruh Promosi, Kualitas Layanan Dan Brand Preference Terhadap Tingkat Penjualan Pada  Toko Bintang Terang Motor Rantauprapat

Junita, Junita; Nasution, Ade Parlaungan; Simanjorang, Elida Florentina Sinaga

doi:10.36987/ecobi.v7i1.1431

Cited by 2 publications

(3 citation statements)

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“…Brand association is also a resource that can increase self-esteem and as an important reason to make a difference, excel, influence purchase choices, strengthen sentiments and good perspectives, and broaden purchases (Inayati & Wahyuni, 2017). Therefore, brand association is equivalent to brand preference which is the tendency of buyers to like a brand over other brands so that it will frame the desire to buy such a brand (Junita et al, 2020).…”

Section: Brand Associationmentioning

confidence: 99%

“…brand decisions, sales choices, number of purchases, time of purchase and payment techniques (Ningsih et al, 2019). In research conducted by (Junita et al, 2020) also explains that the purchase decision is the stage of decision assessment that causes consumers to make a choice. Consumers may tend to buy the brand they like (Pohan 2022).…”

Section: Purchase Decisionmentioning

confidence: 99%

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Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students

Simanjorang

Prayoga

2022

Quant. Econ. Manag. Stud.

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This research applies quantitative descriptive nature, which aims to determine the effect of brand awareness, brand associations, perceived quality and loyalty on purchasing decisions. The population in this study were students who used Honda Vario among FEB ULB as many as 1143 people. Then, the sample in this study was 92 students and used the Slovin formula. The data analysis used is descriptive quantitative, multiple linear analysis, hypothesis test and classical assumption test. And the results of the multiple linear equation research show that Y= 0.219 + 0.039X 1 + 0.228X 2 + 0.437X 3 + 0.586X 4 + e. The t-test (Partial) shows that brand awareness and brand associations have a positive and not Sig effect, while the perception of quality and brand loyalty has a positive effect and Sig. The f test shows that the research results have a positive influence and Sig on purchasing decisions simultaneously. The R2 test shows that the effect of the independent variable on the dependent variable is 0.634 or 63.4%, and 36.6% is not part of the research variable.

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Section: Brand Associationmentioning

confidence: 99%

Section: Purchase Decisionmentioning

confidence: 99%

Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students

Simanjorang

Prayoga

2022

Quant. Econ. Manag. Stud.

Self Cite

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“…These are three contributing factors, namely work behavior in the form of attitudes or traits that occur at work, work environment is how work is done and how people are treated. Social interaction is how people communicate with each other (Junita et al, 2020).…”

Section: Introduction *mentioning

confidence: 99%

The Influence of Work Behavior, Work Environment, and Social Interaction, on Job Satisfaction of Raja Pas Rantauprapat Minimarket Employees

Nisa

Nasution

Simanjuntak

2022

Quant. Econ. Manag. Stud.

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This study aims to determine the effect of work behavior, work environment and social interaction on job satisfaction of employees of Minimarket Raja Pas Rantauprapat. The population in this study were all employees at Minimarket Raja Pas Rantauprapat. The sample in this study was 36 people, the sampling was carried out using a saturated sampling technique or census sampling, where all members of the population were sampled. The object of this research is the result data regarding work behavior, work environment, and social interaction. The data analysis technique used is the classical assumption test, multiple linear regression test, hypothesis testing and the coefficient of determination. Data processing in this study was assisted using the IBM SPSS application. The results showed that work behavior had a positive and significant effect on employee job satisfaction at the Raja Pas Rantauprapat Minimarket, with a coefficient value of 0.202, the work environment positively and significantly affected employee job satisfaction at the Raja Pas Rantauprapat Minimarket with a coefficient value of 0.238 and social interaction significantly. positive and significant effect on employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket. work environment positively and significantly affects employee job satisfaction at Raja Pas Minimarket Rantauprapat with a coefficient value of 0.238 and social interaction positively and significantly affects employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket. work environment positively and significantly affects employee job satisfaction at Raja Pas Minimarket Rantauprapat with a coefficient value of 0.238 and social interaction positively and significantly affects employee job satisfaction at Raja Pas Minimarket with a coefficient value of 0.447. And work behavior, work environment and social interaction together have a positive and significant effect on job satisfaction for employees at the Raja Pas Rantauprapat Minimarket.

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Pengaruh Promosi, Kualitas Layanan Dan Brand Preference Terhadap Tingkat Penjualan Pada Toko Bintang Terang Motor Rantauprapat

Cited by 2 publications

References 0 publications

Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students

Analysis of the Effect of Brand Equity Dimensions on Honda Vario Purchase Decisions Among FEB ULB Students

The Influence of Work Behavior, Work Environment, and Social Interaction, on Job Satisfaction of Raja Pas Rantauprapat Minimarket Employees

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