Pengaruh Promosi dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan E-Wallet (Dana) di Kota Cimahi, Jawa Barat
Doni Dirgantara Asikin,
Eva NurShyfa
Abstract:Purpose: This study was motivated by an increase in Internet users in Indonesia, which is also followed by an increase in e-wallet users in Indonesia, although the increase is not as large as that of Internet users. This study examines the effects of promotion and customer satisfaction on e-wallet customer loyalty (DANA) in Cimahi City, West Java.
Methodology: The research method used in this study is a descriptive and associative method. In this study, the unit of analysis was the individual, namely, the peop… Show more
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