Pengaruh Product Usability Dan Cashback Promotion Terhadap Brand Loyalty Layanan Digital Wallet Di Indonesia

Putra, I Gede Wisnu Satria Chandra

doi:10.23887/bjm.v7i1.28413

Cited by 4 publications

(4 citation statements)

References 2 publications

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“…Saat ditelusuri lebih lanjut dalam elemen kuisioner, responden lebih terdorong melakukan top up karena adanya trade promotion seperti cashback atau diskon yang ditawarkan pihak ketiga seperti digital wallet (Putra, 2021). Untuk consumer promotion yang ditawarkan dari publisher dan sales force promotion yang berasal dari influencer kurang memiliki pengaruh terhadap keputusan pembelian mereka.…”

Section: Analisa Hasil Pengujian Statistikunclassified

Pengaruh Loyalitas Merek, Pengalaman Pengguna Dan Promosi Penjualan Terhadap Keputusan Pembelian Premium Currency Pada Permainan Online Berbasis Mobile

Putra,

Natalia

2023

BISMA

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This research was conducted to analyze the factors that influence purchasing decisions for premium currency in mobile-based online games that are currently popular in Indonesia. In this case the author makes the online game Mobile Legends and Genshin Impact the object of research. This research was conducted using statistical testing methods on data from questionnaires that were successfully collected from 109 respondents. As a result, brand loyalty, user experience and sales promotions all have a significant positive effect on the purchase decision of premium currency in mobile-based online games either simultaneously or partially. Brand loyalty has the most significant influence compared to other variables due to the strong loyalty of Mobile Legends and Genshin Impact players. While sales promotion chooses the lowest effect due to the lack of promotion from both publishers and influencers.

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Section: Analisa Hasil Pengujian Statistikunclassified

Pengaruh Loyalitas Merek, Pengalaman Pengguna Dan Promosi Penjualan Terhadap Keputusan Pembelian Premium Currency Pada Permainan Online Berbasis Mobile

Putra,

Natalia

2023

BISMA

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“…Generasi milenial lebih memilih bertransaksi secara digital dibandingkan dengan uang tunai [6]. Adanya keuangan digital dapat meminimalisir terjadinya inflasi yang disebabkan banyaknya uang yang beredar di masyarakat [7].Adanya cashback adalah bentuk untuk ketertarikan konsumen untuk senantiasa menggunakan layanan keuangan digital sesuai dengan brand yang memberikan cashback [8] .…”

Section: Pendahuluanunclassified

Registration System with Midtrans Payment Gateway using Waterfall Method

Ardha

Rosid²

2022

PELS

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The Airlangga international conference is an event organized by the student executive body of Airlangga University which is engaged in youth for international issues which then comes up with ideas to solve these social issues. To join this activity, you need to fill in your personal data and then upload the article. A registration system that requires a lot of end-user time because it has to go through the admin approval stage manually. The confirmation process that must upload proof of transaction data is quite consuming business processes and involves many actors to provide confirmation to end users. In solving this problem, this research implements a payment gateway as automation in the payment process in the registration information system. This research using the PHP programming language which is integrated with the midtrans payment gateway. This research also uses the waterfall method in the application development process, then the blackbox method for testing and also codeigniter as a framework for development. This registration information system has business processes ranging from creating an account, selecting a category, filling out forms, making payments, and uploading articles. With the implementation of a payment gateway to the information system, it is hoped that it will gain validity in the registration process as well as help ease the burden on the committee in preparing financial reports.

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“…Cashless payment is a unique and innovative payment method that allows users to carry out all payment activities for transactions carried out without using cash where; in the past, this new payment method has transformed into one of the most popular and popular options widely used by consumers in Indonesia (Putra, 2021). We can explain this tendency that the number of Indonesian people who use all non-cash payment instruments for financial transactions is increasing, and this is also motivated by the fact that cashless payments can be said to be safer when we compare them to cash payments, especially in transactions involving a certain amount of money to be paid (Kotkowski & Polasik, 2021;Gorshkov, 2022).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Use PayLater by Integrating TRA and TAM Theories

Prayitno

2023

Journal of Business, Management, and Social Studies

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The willingness to adopt or utilize the PayLater facility as a tool to make cashless transactions as often as possible is still rare. Therefore, to fill this gap, this study tries to integrate the concepts of TRA and TAM to examine the factors that influence the desire of Indonesian consumers to adopt or use PayLater as their main facility (and choice) for purchasing various goods and transaction activities. All participants in this research are Indonesian consumers who have made at least five cashless payments using the PayLater feature as their primary method over the course of the past six months. The information is gathered using a Google Forms-based web survey. This study created a questionnaire and received a total of 178 completed questionnaires. After further review, it was determined that all the data could be used in this research. Purposive sampling was the non-probability sampling technique used in this study to ensure that every respondent met the requirements or specific criteria outlined in this research. Additionally, the data was processed using PLS by analyzing all the information gathered from all the respondents. It is discovered that the four factors—attitudes, subjective norms, perceived usefulness, and perceived ease of use—have a significant impact on determining or altering Indonesian consumers’ desire to use PayLater facilities to carry out payment activities for all types of transactions made by the consumer. By verifying the influence of attitude, subjective norm, perceived usefulness, and perceived ease of use on the desire to use PayLater—which most prior studies have rarely demonstrated—the study adds value to the body of literature on consumer behavior.

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Pengaruh Product Usability Dan Cashback Promotion Terhadap Brand Loyalty Layanan Digital Wallet Di Indonesia

Cited by 4 publications

References 2 publications

Pengaruh Loyalitas Merek, Pengalaman Pengguna Dan Promosi Penjualan Terhadap Keputusan Pembelian Premium Currency Pada Permainan Online Berbasis Mobile

Pengaruh Loyalitas Merek, Pengalaman Pengguna Dan Promosi Penjualan Terhadap Keputusan Pembelian Premium Currency Pada Permainan Online Berbasis Mobile

Registration System with Midtrans Payment Gateway using Waterfall Method

Consumers’ Willingness to Use PayLater by Integrating TRA and TAM Theories

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