Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

Abstract

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

Pengaruh Price Discount, In-Store Display, dan Bonus Pack Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Moderating(Studi Kasus Pada Konsumen Lotte Mart Centre Point Medan)

“…Emosi merupakan suatu gambaran yang menunjukan adanya respon individu terhadap suatu stimuli atau rangsangan. Rangsangan tersebut dapat berasal dari eksternal maupun internal seseorang (Tahalele & Pattipeilohy, 2014) dalam jurnal (Ardiyanto, 2017) Emosi dapat dibagi menjadi dua yaitu positive emotion dan negative emotion. Definisi emosi sendiri menurut (Putra,2014) dalam jurnal (Saputro, 2018) ialah reaksi penilaian baik itu positif maupun negatif yang berasal dari sistem saraf sesorang melalui rangsangan eksternal ataupun internal dan sering dikonseptualiasasikan sebagai sebuah dimensi yang umum, seperti yang mempengaruhi positif atau negatif.…”

Shopping Orientation and Trust in Online Stores Towards Impulse Buying

“…Students have needs and desires in meeting the needs of their lives, for example for products such as clothes, bags, shoes and so on (Ardiyanto, 2017) The purchase of products with the reason of wanting to follow the trend among students triggers the occurrence of consumptive behavior and impulsive purchases. Impulsive buying is caused by a natural impulse that arises to make unplanned purchases (Sulistiowati & Widodo, 2015).…”