Pengaruh Persepsi Terhadap Keputusan Pembiayaan Melalui Kesadaran Merek

Sarwoto, Sarwoto; Damanik, Sri Winda Hardiyanti

doi:10.36778/jesya.v5i1.626

Cited by 3 publications

(4 citation statements)

References 2 publications

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“…Adapun penelitian tentang pengaruh persepsi, motivasi dan kepribadian terhadap keputusan telah dilakukan oleh Kotimah (2021); Supiani, Rahmat, and Budiman (2021); Zuhirsyan and Nurlinda (2021); Amalia and Rakhman. (2022);Hariono et al (2022); Sarwoto and Damanik (2022), namun penelitian tersebut tidak mengkaji faktor persepsi, motivasi, dan kepribadian secara bersama-sama dalam variabel independen. Sedangkan penelitian tentang pengaruh kebudayaan dan kelas sosial terhadap keputusan, telah dilakukan oleh Nugraheni (2018); Wibowo and Hariyati (2020); Seputra andAdianita (2021) Suprapto, Susanti, andFerikha (2022), penelitian ini tidak mengkaji mengenai pengaruhnya terhadap keputusan pengambilan pembiayaan murabahah.…”

Section: Pendahuluanunclassified

“…Hasil penelitian ini sesuai dengan teori Kotler and Amstrong (2008) yang menjelaskan bahwa faktor internal yang meliputi: persepsi, motivasi, dan kepribadian merupakan karakteristik yang mempengaruhi perilaku konsumen dalam mengambil keputusan. Penelitian ini juga didukung oleh penelitian Sarwoto and Damanik (2022); Amalia and Rakhman. (2022); Hariyono et al (2022) yang menyimpulkan bahwa persepsi dan motivasi berpengaruh positif terhadap pengambilan keputusan.…”

Section: Pengaruh Faktor Internal Terhadap Keputusan Anggotaunclassified

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The Influence Of Internal And External Factors On Members' Decisions In Taking Murabaha Financing

Hadiani

Suharti

Nur’aeda

2023

JPS

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Murabaha financing is the most common type at BMT Ash-Shaff Pringgarata because it is prioritized over other financings. Two factors can influence members' decisions in taking Murabaha financing: internal factors, including perception, motivation, and personality, and external factors, including culture and social class. This study aims to show the influence of internal and external factors on members' decisions in taking Murabaha financing at BMT Ash-Shaff Pringgarata. This type of research is associative quantitative. The data source used is primary data using a questionnaire collecting data. The population of this study is members who receive Murabaha financing for the 2017-2021 period, totalling 2351 people. The sample measurement uses the Slovin formula, with a sample of 100 people using the incidental sampling technique. The data analysis technique used multiple linear regression tests using the IBM SPSS program version 25. The results showed that internal and external factors partially or simultaneously influenced members' decisions to take Murabaha financing at BMT Ash-Shaff Pringgarata. This research can complement existing theory and be a reference for BMTs to evaluate the strategies used to attract members to take up financing.

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Section: Pendahuluanunclassified

Section: Pengaruh Faktor Internal Terhadap Keputusan Anggotaunclassified

The Influence Of Internal And External Factors On Members' Decisions In Taking Murabaha Financing

Hadiani

Suharti

Nur’aeda

2023

JPS

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“…Mudahnya UMKM dimasuki sebaliknya mudah juga orang meninggalkan atau keluar dari sektor UMKM (Sarwoto, 2018). Mudahnya pelaku UMKM keluar dan masuk bisnis membuat sektor UMKM rentan terhadap persaingan.…”

Section: Pendahuluanunclassified

Pengaruh Persepsi Nasabah Terhadap Kesadaran Merek dan Implikasinya Pada Keputusan Pembiayaan

Sarwoto

2022

ekuitas

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The study was conducted on 150 respondents as MSME customers of PT Bank Syariah Indonesia, Branch Perbaungan, Serdang Bedagai District, North Sumatra. Respondents are customers having microfinance with current collectibility. Sampling was taken with accidental sampling method. Research model used SEM, and data processing used PLS 3.0 smart software. The results of the study answered the research objectives; perception influences financing decisions, brand awareness affects financing decisions, and brand awareness does not become a mediating variable in influencing perceptions of financial decisions.

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“…The condition and atmosphere of the work environmentn Good work will be created with the preparation of the organization properly and correctly as said by (Sarwoto & Damanik, 2022) that a good working atmosphere is produced mainly in a well-organized organization, while a poor working atmosphere is caused by an organization that is not well-organized either. From this opinion, it can be explained that the creation of a work atmosphere is greatly influenced by the organizational structure that exists in the organization.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Ethics and Organizational Culture on the Work Environment on Employees State Civil Apparatus Sub-District Office Karawaci in Tangerang

Maulana Pujangga

2023

Edunity

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This study aims to determine and analyze the influence of ethics, organizational culture on the work environment on civil servants of the State Office of Karawaci District Office in Tangerang. In this study, the sample used was 60 employees of the State Civil Apparatus at the Karawaci District Office in Tangerang. Data collection is carried out through direct observation and library research obtained through interviews and internal organization data collection and relevant references. This study uses a model of validity analysis, reliability analysis, analysis of the coefficient of determination, and correlation analysis. From the results obtained by the influence of ethics and organizational culture on the work environment as evidenced by a positive relationship aimed at calculating the probability value obtained at a significant level of 0.000 because 0.000 <0.005, then it can be ascertained for ethical variables (X1) and organizational culture (X2) together affect the work environment variable (Y). While the analysis of the coefficient of determination (KD) is produced from the value of Adjusted R Square of 0.857. This shows that as much as 85.7% of ethics and organizational culture simultaneously affect the work environment and the remaining 14.3% affect other factors not examined in this study.

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Pengaruh Persepsi Terhadap Keputusan Pembiayaan Melalui Kesadaran Merek

Cited by 3 publications

References 2 publications

The Influence Of Internal And External Factors On Members' Decisions In Taking Murabaha Financing

The Influence Of Internal And External Factors On Members' Decisions In Taking Murabaha Financing

Pengaruh Persepsi Nasabah Terhadap Kesadaran Merek dan Implikasinya Pada Keputusan Pembiayaan

The Influence of Ethics and Organizational Culture on the Work Environment on Employees State Civil Apparatus Sub-District Office Karawaci in Tangerang

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