Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Bibit Ayam Murung Panggang di Desa Murung Panggang

Abstract

This study aims to identify consumer perceptions of roasted broiled chicken seeds and determine the effect of consumer perceptions in making decisions to purchase roasted mulberry chicken seeds in Murung Panggang Village, South Amuntai District. Based on the sum of the Likert scale values ​​that the average score of the overall perception statement is 100.9, which is in the area agreed. Based on the results of the coefficient of determination analysis (R2) of the regression equation as a whole there are influences of independent variables including price variables, quality variables, and producer service variables on purchasing decisions that can be seen in the adjusted R Square value of 0.644. From the results of the t-test, the price factor does not significantly influence the purchasing decision with a significant value of 0.782> 0.05, so H0 is rejected, and H1 is accepted. Quality factors have no significant effect on purchasing decisions with a significant value of 0.053> 0.05 so that H0 is accepted and H1 is rejected, and factor levels of producer service have a significant effect on purchasing decisions with a significant value of 0,000 <0.05, so H0 is rejected and H1 is accepted.

Comparative analysis of early growth phase performance in F3 crossbred Indonesian chickens

“…One strategy to enhance livestock potential and ensure food security is crossbreeding [18]. Currently, local Indonesian chicken breeds require further exploration to unlock untapped advantages, thereby obtaining high-quality breeding stock that can improve efficiency and production, providing more opportunities [2].…”

“…KUB chickens, on the other hand, possess the advantage of rapid re-laying, faster growth compared to ordinary native chickens, and tastier meat [4][6] [10]. In contrast, Merawang chickens share similar characteristics with Murung Panggang, including disease resistance and a non-brooding nature [2]. Combining these three types of chickens aims to produce new breeds that grow quickly, consume less feed, and are disease resistant without compromising the taste of the meat, which has become a characteristic of the parent chickens.…”