A study was carried out to analyze the impact of receivables turnover, net profit margin, and cash turnover on the return on assets at PT. Prime Papadaan. The study used a quantitative approach with secondary data, and the author processed the data using the Statistical Package for the Social Sciences (SPSS) version 24. The analysis used in this research was multiple linear regression, and simultaneous and partial hypothesis testing was performed. The results showed that receivables turnover, net profit margin, and cash turnover all have an impact on return on assets. Receivables turnover has a partial influence on return on assets, net profit margin has a partial influence, and cash turnover has a partial influence.