Pengaruh penggunaan media video animasi terhadap motivasi

Pratiwi, İra Eka; Ridwan, Muhammad

doi:10.31258/jope.4.1.77-86

Cited by 3 publications

(2 citation statements)

References 10 publications

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“…The narrative is influenced by the style of language, which is defined as the accuracy of words, phrases, and sentences to describe a situation (Keraf, 2016). Style of language is essential to heighten the effectiveness of the message (Andriano, 2021) and, moreover, to express ideas and affection in verbal ways (Pratiwi et al, 2022). In terms of style of language, slang language or street style language is one of the examples that manifested in advertisements in various cases.…”

Section: Narrativementioning

confidence: 99%

Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude

Oktaviane,

Widiasari

2024

interact

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Digitalisasi meningkatkan bisnis, dan juga serta merta, menghadirkan kompetisi. Untuk itu, perusahaan dituntut untuk berinovasi dalam hal strategi pemasaran untuk memastikan pendapatan dan mempertahankan konsumen. Gojek berinovasi dengan Notifikasi Pop-Up yang muncul melalui ponsel pintar para pengguna. Notifikasi Pop-Up ini ditujukan untuk berinteraksi dengan konsumen dan memberikan berbagai penawaran. Oleh karena itu, menjadi penting untuk mengidentifikasi pengaruh narasi promosi yang diusung melalui Notifikasi Pop-Up terhadap Brand Attitude dari para pengguna Gojek. Narasi sebagai variabel bebas terdiri dari sub variabel copywriting, pilihan kata, dan gaya bahasa. Sedangkan, Brand Attitude, sebagai variabel terikat, memiliki kognitif, afektif, dan konatif sebagai sub variabelnya. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian korelasi, dan perolehan sampel menggunakan teknik purposif. Kuesioner dibagikan kepada pengguna Gojek yang berusia 15 sampai 24 tahun yang berdomisili di DKI Jakarta. Hasil penelitian menemukan bahwa variabel narasi promosi pada Notifikasi Pop-Up Gojek berpengaruh secara moderat terhadap variabel Brand Attitude. Dengan demikian, Notifikasi Pop Up pada aplikasi Gojek berpotensi untuk dioptimalisasi untuk tujuan branding maupun customer engagement dalam aplikasi Gojek.

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Section: Narrativementioning

confidence: 99%

Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude

Oktaviane,

Widiasari

2024

interact

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“…Video fragmen pada dasarnya merupakan audiovisual yang dapat menghadirkan suara dan gambar di dalam waktu yang bersamaan, didalamnya menampilkan beberapa gambar baik nyata atau fiktif yang dibuat seperti nyata ataupun dalam bentuk cerita (Aini et al, 2022). Media video bisa membantu aktivitas dan interaksi siswa dengan guru dalam proses pembelajaran (Pratiwi & Ridwan, 2021). Hal ini disebabkan karena penggunaan media dalam pembelajaran menjadikan siswa seolah-olah bermain asyik dan bekerja dengan suatu media sehingga akan lebih menyenangkan dan lebih menarik (Pasaribu, 2018).…”

Section: Media Video Fragmenunclassified

Pengaruh Penggunaan Media Pembelajaran Video Fragmen Terhadap Motivasi Belajar Pendidikan Agama Kristen Siswa Kelas VIII SMP Negeri 1 Onanrunggu Kabupaten Samosir Tahun Pembelajaran 2023/2024

Gultom,

Siagian,

Samosir

2023

J. Ris. Multidisip. Inov. Tech.

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This research aims to determine whether the learning motivation of students who are taught with fragment video media is higher than the learning motivation of students who are taught without fragment video media in Class VIII of SMP Negeri 1 Onanrunggu, Samosir Regency. The method used in this research is a quantitative method, a True-Experimental approach with a Posttest-Only Control Design form. The population was all 90 students in class VIII of SMP Negeri 1 Onanrunggu and the sample was determined to be 30 in the experimental class and 30 in the control class using purposive sampling techniques. The results of the analysis show that the average learning motivation of students who were taught using video fragment media (3.518) was higher than the learning motivation of students who were taught without video fragment media (3.345). Data analysis uses the variance pool t test formula, according to the test analysis requirements, namely n1 = n2 and the variance of the two sample groups is homogeneous. The results of data analysis show the value of tcount = 3.991 > ttable (α = 0.01; dk = n1+n2-2 = 58) = 2.392, so H0 is rejected and H1 is accepted. Thus, the researchers concluded that the learning motivation of students who were taught with fragment video media was higher than the learning motivation of students who were taught without fragment video media in class VIII of SMP Negeri 1 Onanrunggu, Samosir Regency, Academic Year 2023/2024.

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Exploring the potential of TikTok as a learning resource for enhancing scientific writing skills in physical education

Vai

Desviyanti

Ndayisenga

et al. 2023

Edu Sportivo: Indonesian j. of Physical Education

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Technological advancements have permeated the field of education, including the use of multimedia-based learning materials in the learning process. This study aims to help students of the Department of Physical Education at Universitas Riau overcome the obstacles they face when writing scientific papers, especially when preparing a thesis. By harnessing the potential of TikTok social media as a learning resource, it is anticipated that students’ interest and motivation, especially in scientific writing, will be enhanced. This research adopts a quantitative descriptive approach and employs the survey method, utilisingutilizing a questionnaire as the research instrument and descriptive statistics as the data analysis technique. The population and sample of this study consisted of 26 students from the 2020 class of the Department of Physical Education at Universitas Riau. Findings showed that 9 students (34.6%) strongly agreed, 10 students (38.5%) agreed, and 7 students (26.9%) expressed neutrality towards utilizing TikTok social media as a learning medium. The results suggest that TikTok social media can serve as a catalyst for students’ curiosity, facilitating the learning of scientific writing, and fostering increased enthusiasm and interest in the learning process. Future research should consider expanding the sample size and incorporating comparison groups to gain further insights in this field. This study contributes by providing initial evidence on the potential of TikTok as a learning resource, highlighting its impact on students’ motivation and interest in scientific writing, and identifying opportunities for integrating social media in higher education to overcome writing obstacles.

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Pengaruh penggunaan media video animasi terhadap motivasi

Cited by 3 publications

References 10 publications

Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude

Influence of the Narrative of Pop-Up Promo Notification Go-JEK on Brand Attitude

Pengaruh Penggunaan Media Pembelajaran Video Fragmen Terhadap Motivasi Belajar Pendidikan Agama Kristen Siswa Kelas VIII SMP Negeri 1 Onanrunggu Kabupaten Samosir Tahun Pembelajaran 2023/2024

Exploring the potential of TikTok as a learning resource for enhancing scientific writing skills in physical education

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