Pengaruh Penggunaan Aplikasi Dealjava Sebagai Media Promosi Penjualan Terhadap Tindakan Beli Mahasiswa Universitas Sumatera Utara

Wijaya, Haris; Wita, Ade Sari

doi:10.32734/komunika.v16i1.5373

Cited by 1 publication

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“…This aligns with the preferences of female users, leading to their higher representation on the platform. [10].This research is in line with research was found that women are the majority of Instagram users, namely 82 respondents (82%) of 98 respondents [10]. Women are drawn to the artistic aspects of Instagram, as the platform offers a sense of comfort and attractiveness through visually appealing and aesthetically pleasing posts.…”

Section: Discussionsupporting

confidence: 85%

Intensity of Instagram Related Fear of Missing Out in Medical Student Community

Dania,

Ervan Yuli Sastra,

Meri Susanti

et al. 2023

Int Jou of PHE

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Introduction: It is estimated that there are 175.4 social media users in Indonesia and around 160 million people are active on social media. It was found that around 64% of teenagers interacted with social media excessively, causing internet addiction, especially Instagram..Method This study is an observational analytic study with a cross sectional design. Sampling purposive sampling, data analysis with Somer's correlation test Results: There is a significant relationship between the intensity of using Instagram and Fear of Missing Out with a value of p=0.001, p<0.005. The intensity of Instagram users is moderate (41.7%), FoMO is in the low category (56.7%) and is found more in women (58.3%). Conclusion: There is a relationship between the intensity of Instagram usage and FoMO, even though the strength is weak but has a positive correlation

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Section: Discussionsupporting

confidence: 85%