Pengaruh Pengalaman Terhadap Kepuasan dan Niat Berkunjung Kembali Wisatawan Nusantara Pada Masa Pandemi di Taman Nasional Baluran

Abstract

The experience of domestic tourists during the pandemic can affect their satisfaction and intention to revisit Baluran National Park. This is because domestic tourists during the pandemic need destinations that are safe from Covid-19. The aims of this study were: (1) to determine the effect of the domestic tourist experience on satisfaction; (2) to determine the effect of satisfaction on the intention to revisit; (3) to determine the effect of domestic tourist’s experience on the intention to revisit; and (4) to determine the effect of the dosmestic tourist’s experience on the intention to revisit through satisfaction as a mediating variable. This research was conducted in Baluran National Park, East Java, from February to March 2022. The sample used was a random sample with 160 respondents, namely domestic tourists. The data were analyzed using a quantitative approach with the PLS-SEM method, strengthened by qualitative data from observations and interviews. The results showed that: (1) experience affects satisfaction; (2) satisfaction affects the intention to revisit; (3) experience has not affected the intention to revisit; and (4) experience influences the intention to revisit through satisfaction as a mediating variable.
 Keywords: experience, domestic tourists, satisfaction, intention to revisit, pandemic period, Baluran National Park.

Interest in Revisiting Yogyakarta City Among Generation Z

“…These memories will affect tourist satisfaction. The results of this study are also supported by the research of Martalia (2022), Rajput & Gahfoor (2020), Kusumawati & Rahayu (2020).…”

“…The experience felt by a person will be used as learning material to form a new perception of a brand and encourage return visit intentions (Wardani et al, 2023). The results of this study are supported by research conducted by Martalia (2022), Libre et al, (2022), andRajput &Gahfoor (2020). Destination image has a significant positive effect on revisit intention through tourist satisfaction.…”

“…Wu, Li, et al (2018) argue that satisfaction results from the value of experience (emotional value and functional value). Previous research conducted by Martalia (2022), Rajput & Gahfoor (2020), and Kusumawati & Rahayu (2020) shows a significant positive influence between experience quality and tourist satisfaction. H2: Experience quality has a significant positive effect on tourist satisfaction…”

“…The positive experience gained will increase tourist satisfaction, thus providing encouragement for tourists to visit again. This is reinforced by research by Martalia (2022), Libre et al, (2022), andRajput &Gahfoor (2020) showing that experience quality has a significant positive effect on revisit intention through tourist satisfaction as a mediating variable. H9: Experience quality has a significant positive effect on revisit intention through tourist satisfaction.…”

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“…Wu, Li, et al (2018) argue that satisfaction results from the value of experience (emotional value and functional value). Previous research conducted by Martalia (2022), Rajput & Gahfoor (2020), and Kusumawati & Rahayu (2020) shows a positive influence between experience quality and tourist satisfaction.…”