Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli
Adie Pamungkas,
Hana Diana Maria,
S. Sudianto
et al.
Abstract:Advertising is still a powerful promotional medium today, where most aspects of the economy have shifted to online. In this digital era, conventional advertising, which is television advertising, is still an option and is still effective in business to use in promoting their products or brand campaigns. Apart from that, suggestions or recommendations from people around you can have an influence on someone when they make a decision to buy or consume a product. These two factors are combined and researched to fi… Show more
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