Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Di Taman Geopark Kabupaten Merangin

Nifita, Ade Titi; Arisondha, Edy

doi:10.22437/jmk.v7i2.5490

Cited by 3 publications

(2 citation statements)

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“…Syahreza et al [31] showed that social media content had an important role in shaping the destination image and tourist interest in visiting tourist destinations. Nifita et al [32] also stated that social media had a significant effect on visiting interest.…”

Section: Credibilitymentioning

confidence: 97%

The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

Mauladi,

Rahayu,

Wibowo

2023

Advances in Economics, Business and Management Research

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Tourism is one sector that plays a role in the economy of a country. It has multiplier effect that is able to create easy and cheap jobs that have an impact on the creation of a country's foreign exchange. The development of international tourism in various developing countries can increase their role in the global economy. This study aims to determine the role of social media and destination image in increasing tourist interest in UNESCO Global Geopark in West Java. The research design used was explanatory research with social media Instagram, destination image, and interest in visiting as the variables. The method of data collection used was a questionnaire. The research subject was Ciletuh Geopark, one of the UNESCO Global Geoparks in West Java, involving 200 GURILAPSS Instagram followers as research respondents. The analysis tool used was the structural equation modeling structural equation model (SEM). The results showed that social media had a positive and significant effect on the image of the destination, and destination image had a significant positive effect on visiting interest.

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Section: Credibilitymentioning

confidence: 97%

The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

Mauladi,

Rahayu,

Wibowo

2023

Advances in Economics, Business and Management Research

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“…Misinterpretation of information will have an impact on the level of interest in tourism. Social media has been shown in several studies to influence tourism interest significantly (Nifita & Arisondha, 2002;Nurjanah, 2018;Rukmiyati & Suastini, 2016).…”

Section: Mass Mediamentioning

confidence: 99%

Why Tourist Destinations Are Hard to Survive After Disaster? Case Study of Communication Barrier in the Tanjung Lesung Special Economic Zones (SEZ) Stakeholders

Novita,

Firmansyah,

Asgha

2023

JURKOM

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Tanjung Lesung’s Special Economic Zones (SEZ) is a tourist destination developed as a coastal tourism potential in Indonesia. The development of the Tanjung Lesung SEZ experienced challenges when the natural tsunami disaster in 2018 caused the Tanjung Lesung tourism slump. Research on communication between stakeholders is essential to determine how each stakeholder plays his role and coordinates with each other to revive tourism in particular economic areas. This study aims to analyze the problem of communication among tourism area stakeholders. The research uses a case study method with the object being the Tanjung Lesung tourism SEZ. The research subjects are the stakeholders of the tourism area. Data were collected by observation and conducting semi-structured interviews with 17 informants from four types of stakeholders: local governments, private companies, media, and community groups in the buffer zone. The data is also complemented by an academic review of the literature. Data analysis uses analysis with a stakeholder theory approach, which looks at the relationship between stakeholders in realizing common goals in developing particular economic areas for tourism. The results showed communication gaps among stakeholders, with each stakeholder having their strategy for developing tourism. The tourism strategy has not been integrated with all stakeholders due to internal conflicts in the management of the Tanjung Lesung area and its supporting areas. Stakeholders need to communicate regularly and work together to determine the target market so there is no gap between stakeholders in carrying out tourism development strategies after the disaster.

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Efektivitas promosi melalui media sosial instagram terhadap minat berkunjung wisatawan di Agrowisata Kebun Teh Pagilaran Batang

Maulana,

Dewi,

Syaifulloh

2024

J. Manag. Digit. Bus.

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The growth of social media in Indonesia is an opportunity to maximize its potential as a medium for communication and sharing information, one of which is by utilizing Instagram social media as a platform for promotion and creating exciting content to attract tourists. This study aims to determine the influence of Instagram social media on tourists' interest in visiting the Pagilaran Batang Tea Garden Agrotourism. This study uses simple regression with 100 respondents as observations. The research analysis results show that Instagram social media influences tourists' interest in visiting because visitors are familiar with hashtags, geotags, shares, comments, and image or video-sharing features. In this case, Instagram social media is one of the factors that significantly influences tourists' interest in visiting. This finding confirms that Instagram as a "promotional media" is effective for promoting any tourist attraction, even though the location and type of tourist attraction are different.

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Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Di Taman Geopark Kabupaten Merangin

Cited by 3 publications

References 0 publications

The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

The Role of Social Media and Destination Image in Increasing Tourist Visits to UNESCO Global Geopark in West Java

Why Tourist Destinations Are Hard to Survive After Disaster? Case Study of Communication Barrier in the Tanjung Lesung Special Economic Zones (SEZ) Stakeholders

Efektivitas promosi melalui media sosial instagram terhadap minat berkunjung wisatawan di Agrowisata Kebun Teh Pagilaran Batang

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