Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Angkringan Aroma Kopi Pancur Prajekan Bondowoso
Abstract:Marketing management is a science that studies the implementation of marketing. In marketing management science, companies can determine which market to target by fostering good relationships with the target market. The purpose of this study was to analyze and examine the effect of location and service quality in determining consumer loyalty with purchasing decisions as an intervening variable. The population in this study are employees of Angkringan Aroma Kopi Pancur Prajekan Bondowoso. The sampling method wa… Show more
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