Pengaruh Label Halal, Harga dan Song Joong Ki Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kabupaten Sidoarjo

Arista, Kicky Camallya; Fikriyah, Khusnul

doi:10.20473/vol9iss20224pp453-466

Cited by 3 publications

(4 citation statements)

References 7 publications

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“…As a result, H1 is accepted because ambassadors directly impact purchasing decisions. This supports the research done by (Kicky Camallya Arista & Khusnul Fikriyah, 2022) and (Rahmadhani et al, 2022). The results of the H2 test.…”

Section: Data Analysis Resultssupporting

confidence: 90%

“…Structural assessment begins by examining the R-squared value of each endogenous variable value as the predictive power of structural models (Saputra, 2018). Changes in R-squares (R2) values can be used to determine the magnitude of the variance in latent variables in explaining indicators (Kicky Camallya Arista & Khusnul Fikriyah, 2022).…”

Section: Data Analysis Resultsmentioning

confidence: 99%

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Purchase Decision Influenced by Brand Ambassador, Korean Wave, Brand Image Mediated by Buying Interest

Pradani,

Mangifera

2023

Advances in Economics, Business and Management Research

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This study aimed to determine whether purchasing decisions can be influenced by brand ambassadors, Korean waves, and brand image and can be mediated by the interest in buying Scarlett Whitening products among students in Surakarta. This research is a quantitative study using a non-probability sampling technique using a purposive sampling method by distributing questionnaires in the form of Google from university students in Surakarta. Data was successfully collected, which met the qualifications of 217 respondents-processed using Smart-Pls 3 software. In this study, data management was carried out, namely validity testing, reliability testing, and hypothesis testing. There were 10 hypothesis testing with the results of brand ambassadors, brand image, and purchase intention directly influencing the purchasing decision of Scarlett whitening products.Meanwhile, the Korean Wave had no effect either directly or indirectly on interest and purchasing decisions. The role of mediation in this study shows that brand image is the only one that is successfully mediated by purchase intention. The results of this study can be used as a reference for Scarlett whitening product marketing so that they can continue collaborating with brand ambassadors to attract consumer attention and increase sales. Purchases because consumers are usually more concerned with the product's image than trends or figures who become brand ambassadors.

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Section: Data Analysis Resultssupporting

confidence: 90%

Section: Data Analysis Resultsmentioning

confidence: 99%

Purchase Decision Influenced by Brand Ambassador, Korean Wave, Brand Image Mediated by Buying Interest

Pradani,

Mangifera

2023

Advances in Economics, Business and Management Research

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“…Mereka cenderung memiliki pengetahuan khusus di bidang-bidang seperti hidup sehat, travelling, masakan, gaya hidup, kecantikan, atau model [16]. Influencer memainkan peran penting dalam mempengaruhi masyarakat sebagai target pasar mereka karena telah memperoleh kredibilitas dari pengikut online mereka, dan pernyataan mereka mempunyai dampak signifikan pada reputasi online, termasuk merek, produk, atau layanan dari perusahaan atau agen [17].…”

Section: Pendahuluanunclassified

Pengaruh Influencer Rachel Vennya terhadap Minat Beli Pelanggan di Instagram

Faliha,

Ridanasti

2023

INFEB

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The purpose of this study was to determine and analyze the effect of advertising disclosure on attractiveness in social media, determine and analyze the effect of advertising disclosure on trust in social media, determine and analyze the effect of advertising disclosure on skills in social media, determine and analyze the influence of the three components of source credibility on consumer buying interest on social media, and knowing and analyzing the influence of source expertise on consumer buying interest on social media. The samples taken are people who know Rachel Vennya on Instagram. The number of samples in this study is a minimum of 156 active Instagram users who know Rachel Vennya. The final data collected in this study were 251 respondents. Methods of testing and data analysis using Smart PLS. The results of this study indicate that there are significant results among all variables with the acquisition of a T-count > 3,000 to a P-Value of <0.05. These results show that Rachel Venya's advertisement disclosure by having attractiveness and expertise in promoting advertisements on her Instagram account has an influence on consumer trust, purchase intention, and interest.

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“…Lifestyle also plays a role in purchasing decisions, influencing product selection based on quality, taste, and affordability (Triadi, et al, 2021;Andriani & Srihandayani, 2021). Price is another significant factor, with consumers willing to spend based on perceived value (Harahap, 2015;Kurriwati, 2019;Arista & Fikriyah, 2022). However, research on the influence of price on purchasing decisions shows inconsistencies (Pangestu & Suryoko, 2016;Setijadi & Wijaya, 2021;Listighfaroh, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Islamic Marketing, Lifestyle, and Price on Pre-Loved Clothing Purchases: Intention as a Mediator

Sitepu,

Akustia

2024

SJEKI

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This study investigates the influence of Islamic marketing strategies, lifestyle factors, and pricing on pre-loved clothing purchase decisions, mediated by purchase intention. The study employs Structural Equation Modeling (SEM) to analyze data collected through questionnaires distributed to 120 respondents in Banda Aceh City, following a sample size determined by the Hair formula. The findings reveal that purchase intention directly impacts purchasing decisions. Additionally, Islamic marketing strategies, lifestyle factors, and pricing all exert a direct influence on purchase intention. Interestingly, the study identifies that lifestyle factors do not have a significant direct effect on purchasing decisions. Furthermore, the analysis demonstrates that purchase intention partially mediates the relationship between Islamic marketing strategies, lifestyle factors, price, and pre-loved clothing purchase decisions. These results suggest that Islamic marketing strategies can be a valuable tool for businesses operating in the pre-loved clothing market.==============================================================================================================ABSTRAK – Pengaruh Pemasaran Islami, Gaya Hidup, dan Harga terhadap Pembelian Pakaian Pre-Loved: Minat sebagai Mediator. Penelitian ini bertujuan untuk mengkaji pengaruh strategi pemasaran Islam, gaya hidup, dan harga terhadap keputusan pembelian pakaian pre-loved dengan minat beli sebagai mediator. Data dikumpulkan melalui sebaran kuesioner kepada 120 responden di Kota Banda Aceh, yang ditentukan dengan rumus Hair. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dalam software AMOS 22. Hasil penelitian menunjukkan bahwa minat beli secara langsung memengaruhi keputusan pembelian. Strategi pemasaran Islam, gaya hidup, dan harga juga secara langsung memengaruhi minat beli. Selain itu, strategi pemasaran Islam secara langsung memengaruhi keputusan pembelian. Namun, gaya hidup tidak menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Lebih lanjut, minat beli memediasi secara parsial pengaruh strategi pemasaran Islam, gaya hidup, dan harga terhadap keputusan pembelian. Oleh karena itu, bisnis preloved disarankan untuk terus menerapkan strategi pemasaran Islam dalam menjalankan usahanya.

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Pengaruh Label Halal, Harga dan Song Joong Ki Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kabupaten Sidoarjo

Cited by 3 publications

References 7 publications

Purchase Decision Influenced by Brand Ambassador, Korean Wave, Brand Image Mediated by Buying Interest

Purchase Decision Influenced by Brand Ambassador, Korean Wave, Brand Image Mediated by Buying Interest

Pengaruh Influencer Rachel Vennya terhadap Minat Beli Pelanggan di Instagram

The Influence of Islamic Marketing, Lifestyle, and Price on Pre-Loved Clothing Purchases: Intention as a Mediator

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