Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Oppo Di Kota Pagar Alam

Abstract

This study aims to determine whether there is an influence of product quality on purchasing decisions and to find out how big the product quality variable is on purchasing decisions. This research uses associative research. There are two variables used in this study, namely Product Quality (X) and Purchase Decision (Y). This data collection was obtained through distributing questionnaires directly to consumers of Oppo Mobile Products at the Artha Jaya Counter in Kota Pagar Alam. The sample used in this study were 93 respondents using simple linear statistical analysis techniques and sampling techniques. The results of the simple linear regression analysis test in this study indicate that Product Quality has a positive effect on purchasing decisions can be seen from the results of a simple regression analysis, namely: Y = 16.905 + 0.616 where the constant value of 16.905 the value of the Product Quality regression coefficient has a positive effect which means that if the Product Quality increases by one unit, the Purchase Decision will increase by 0.616 units. Product Quality has a significant effect on the Purchase Decision of Oppo Mobile products in Kota Pagar Alam which can be seen from the results of the t test where the significant value is 0,000, which means it is smaller than 0.05 so that the hypothesis is accepted.

Pengaruh Brand Image, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix

“…Untuk itu sebagai pelaku industri seluler harus pandai dalam menghadapu arus perkembangan pasar. (Aldini Nofta Martini et al, 2021) Salah satu dampak yang dirasakan dalam persaingan penjualan dan banyaknya type smartphone yang dikeluarkan yaitu ada di Pandawa Elektronik Semarang. Cepatnya perkembangan dalam penggunaan smartphone ini didukung dengan adanya gaya orang-orang yang selalu mengikuti zaman dan tentunya akan menjadikan persaingan antar toko dalam menarik minat konsumen dalam hal melakukan keputusan pembelian suatu produk.…”

“…Kualitas produk juga merupakan suatu tingkatan dimana kebutuhan, keinginan serta harapan dari konsumen dapat terpnuhi dan mengakibatkan terjadinya pembelian ulang. (Aldini Nofta Martini et al, 2021)…”