Pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Wardah kosmetik
Ziadatur Rohmah,
Sukaris Sukaris
Abstract:The rapid expansion of the economy and the emergence of multinational firms have intensified competition in the cosmetics industry, especially in the beauty goods market, which poses a significant challenge to this subject. Client choice is becoming more important while selecting cosmetic products due to the expanding quantity of firms and product possibilities. The purpose of this study is to analyze Wardah Cosmetics' purchase decisions in relation to product quality, price, and brand image. This is important… Show more
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