Pengaruh Kualitas Produk Dan Lokasi Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Distro Bandung Clothing Situbondo
Abstract:The purpose of the study was to determine the effect of product quality and location on consumer satisfaction through purchase decisions as an intervening variable in Bandung Clothing Distro Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 86 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM)
The results of the direct influence hy… Show more
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