Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions at PT. Berlian Multitama in Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study the quality of products significantly influence the purchase decision of 46.5%, the hypothesis test obtained t count t table or (6.978 2.003). Price significantly influences the purchase decision of 36.0%, the hypothesis test is obtained t arithmetic t table or (5.613 2.003). Product quality and price simultaneously have a significant effect on purchasing decisions with a regression equation Y = 10.354 + 0.425X1 + 0.331X2 and the contribution effect is 55.9%, the hypothesis test is obtained F count F table or (34.821 2.770).

The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable

“…Trust in online business will be one of the main reasons for consumers not to buy online. Trust will be a connecting factor that can increase customer loyalty by involving consumers to help with purchases (Haque, 2020). The results of the analysis test above show that the trust variable has a significant direct effect on consumer satisfaction as indicated by a p-value of 0.024 (<0.05).The results of this study are in line with Yufizar (2017) research, which shows that increased consumer satisfaction can have a positive effect on trust in a product.…”

Pengaruh Kualitas Produk dan Penetapan Harga Terhadap Keputusan Pembelian Pada Distro Kaos Miko Dumai

“…Hal ini sesuai dengan hasil studi pendahuluan (Haque, 2020) yang menunjukkan adanya hubungan baik serta substansial antara kualitas produk terhadap penetapan harga dan keputusan pembelian.…”

Analisis Kualitas Layanan Akademik Terhadap Kepuasan Mahasiswa Di Sekolah Tinggi Ekonomi Syariah Tunas Palapa

“…Secara keseluruhan, penilaian kepuasan pelanggan sebanding dengan penilaian kualitas layanan atau produk akhir; yang terakhir ditentukan oleh seberapa baik persepsi pelanggan terhadap layanan yang mereka terima (perceived service) dibandingkan dengan layanan yang sebenarnya diharapkan (expected performance). Singkatnya, kualitas dapat dijelaskan sebagai seberapa besar perbedaan antara kenyataan dan harapan pelanggan terhadap layanan yang mereka terima (Arianto Nurmin, 2003;Haque & G., 2020;Putra & Wimba, 2021).…”