PENGARUH KUALITAS PRODUK DAN CITRA MERK TERHADAP PEMBELIAN DAGING AYAM BROILER (Survei Terhadap Konsumen Daging Ayam Broiler di Kota Sukabumi Provinsi Jawa Barat)
Abstract:This study aims to determine the effect of product quality and brand image on the purchase of broiler chicken meat.This research is a verification research using a survey method to consumers in Sukabumi City as the unit of analysis. The data collection technique used in this study was a questionnaire with a sample of 100 people. The analysis technique used is descriptive analysis and path analysis.The results of the partial study of product quality did not have a significant effect on the purchase of broiler c… Show more
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