Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan

Gofur, Abdul

doi:10.36226/jrmb.v4i1.240

Cited by 46 publications

(60 citation statements)

References 1 publication

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“…This means that the better the quality and affordability, the higher the satisfaction. These results support Kemaev (2017), Gofur (2019), and Prasetio (2012) which showed that price has a significant effect on customer satisfaction.…”

Section: Resultssupporting

confidence: 84%

Effect of Service Quality and Price on Customer Satisfaction

Ramadhaniati

Susanti²,

Wiwaha³

et al. 2020

ideb

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The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.

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Section: Resultssupporting

confidence: 84%

Effect of Service Quality and Price on Customer Satisfaction

Ramadhaniati

Susanti²,

Wiwaha³

et al. 2020

ideb

View full text Add to dashboard Cite

show abstract

“…Price yaitu nilai dari suatu produk jasa dan barang agar manfaat yang didapat dari produk tersebut. price merupakan satuan moneter (tidak terkecuali jasa atau barang yang lain) yang ditukarkan supaya mendapatkan hak penggunaan atau kepemilikan dari sebuah jasa atau barang yang memberikan rasa puas untuk pelanggan [8], [17], [18].…”

Section: Price (Harga)unclassified

Analisa Faktor-Faktor Pengaruh Minat Beli Paket Data Telkomsel Dengan Masa Pandemi Covid 19 Sebagai Variabel Moderating

Isniawati

Jalari

2021

BIEJ

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Abstract– The purpose of this study is to find out what factors influence the interest in buying telkomsel data packages with the covid 19 pandemic as a moderation variable. The type of population in this study is an unlimited population. Data collection techniques use non probability techniques on purposive sampling types. Data collection was conducted by the method of disseminating questionnaires and samples of 70 respondents. The data analysis technique used is multiple linear regression analysis using SPSS version 19. The result of this study is that the quality of the product does not have a significant effect on the purchase interest of telkomsel data package, the brand image has a significant effect on the purchase interest of telkomsel data package, the advertisement does not have a significant effect on the purchase interest of telkomsel data package, during the covid 19 pandemic it has a significant effect on the buying interest of telkomsel data package. Keywords: Product Quality, Brand Image, Price, Advertising, During the Covid 19 Pandemic, Interest in Buying Telkomsel Data Package

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“…Hasil ini berbeda dengan penelitian (Andriani & Fatimah, 2018) Hasil ini sesuai dengan Kotler (2009) (dalam (Gofur, 2019)) yang menyatakan bahwa kepuasan merupakan hasil yang dirasakan oleh pembeli yang mengalami kinerja perusahaan yang sesuai dengan harapannya.…”

Section: Kepercayaanunclassified

Pengaruh Experiential Marketing Terhadap Kepuasan Dan Loyalitas Pasien

Rahmah

2021

JIKMH

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This study aimed to examine the effect of experiential marketing on patient satisfaction and patient loyalty. It also attempted to discover the experiential-marketing dimension with the predominant effect. It is a quantitative study with a cross-sectional approach. The study population was all inpatients in Rumah Sakit Islam (RSI) Unisma Malang between February and March 2017. The researchers selected 197 respondents as samples using the purposive sampling method from all ward classes except VVIP class. This study’s exogenous variable was experiential marketing, whereas the endogenous variable was patient satisfaction and loyalty. As the instrument, the researchers used a questionnaire to reveal the patients’ perceptions and hopes about experiential marketing applied by the hospital and their satisfaction and loyalty. The researchers used Partial Least Square (PLS) as a data analysis method. The study showed that experiential marketing dimensions (consisting of sense, feel, think, act, and relate) positively and significantly affected patient satisfaction. Experiential marketing insignificantly and indirectly affected patient loyalty through patient satisfaction, and ‘relate’ was the most dominant dimension of experiential marketing in building patient satisfaction. Keywords: experiential marketing; patient satisfaction; patient loyalty.

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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan

Cited by 46 publications

References 1 publication

Effect of Service Quality and Price on Customer Satisfaction

Effect of Service Quality and Price on Customer Satisfaction

Analisa Faktor-Faktor Pengaruh Minat Beli Paket Data Telkomsel Dengan Masa Pandemi Covid 19 Sebagai Variabel Moderating

Pengaruh Experiential Marketing Terhadap Kepuasan Dan Loyalitas Pasien

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