Pengaruh Kualitas Layanan, Kepercayaan Dan Promosi Terhadap Minat Nasabah Menabung Pada Bank Syariah Cabang Ulak Karang Kota Padang

Abstract

The survey conducted by Top Brand Indonesia obtained the latest data in 2016 indicates that the interest of saving customers at Bank Syariah Mandiri low is no exception in Bank Syariah Mandiri branch of Ulak Karang. It can certainly be influenced by various things, namely whether the quality of services provided by employees of Bank Syariah Mandiri is still less satisfactory, the promotion made by Bank Syariah Mandiri is still less attractive, and still decreased the level of customer confidence in Bank Syariah Mandiri.From the results that researchers do can be concluded that the quality of service, trust and promotion influence together on the interest of customers in saving. For the quality of service and promotion have a significant and positive impact on the interest of customers in saving but in the trust does not have a significant and negative impact on interest of customers in saving.

The Influence of Brand Trust and Religiosity on The Mudharabah Deposit Product Selection Decision

“…The results of previous studies stated that brand trust has a positive and significant effect on the decision to choose a customer (Arif, 2020;Masitoh et al, 2018;Nasib, Syaifullah, & Daulay, 2021). However, this study is not in line with the research conducted by (Aziz & Hendrastyo, 2020) which stated that brand trust has no influence in increasing the decision to choose. The results of this study indicate that brand trust has a positive and significant effect on the decision to choose a mudharabah deposit product for Islamic Commercial Banks.…”

“…Competition among the existing banking world experienced by government, private, conventional and Islamic banks is happening very rapidly (Aziz & Hendrastyo, 2020). All banks will offer various superior products and services in attracting new customers (Kartika et al, 2019).…”

“…Therefore, building high trust in customers is a priority for creating a sense of customer trust in the bank. Through the level of trust that is built between the bank and the customer, it is very possible that the banking business to be run will be easily built more intensively between the customer and the bank, considering that the bank is obliged to build a high sense of trust in its customers so that customers feel confident and safe when saving money at the bank (Aziz & Hendrastyo, 2020).…”

The analysis of patients’ revisits intention factors in sub-urban hospital

“…The results of the analysis in this study do not support the fifth hypothesis with the finding that trust has no significant effect on the Revisit Intention on sub-urban hospital. These results contradict several previous studies by Tanudjaya (2014;Saleem, et al 2017;Rizkiawan, 2019) but supported by the findings by Poon & Koay (2021;Isa et al, 2019;Arshad et al 2016;Aziz & Hendrastyo, 2019) which found that trust did not have a significant effect on revisit intention.…”

Strategi Pemasaran Yang Efektif Dalam Meningkatkan Minat Menabung Nasabah Di Era Covid-19

“…2. Untuk mengatasi data yang tidak lengkap pihak akan bekerja sama dengan wali kelas untuk membantu mengkoordinir siswanya yang belum melangkapi data, lalu pegawai BTN akan melakukan kunjungan rutin setiap minggu untuk menerima kelengkapan data dan menerima bila ada setoran yang masuk (Aziz & Hendrastyo, 2020).…”