Pengaruh Kualitas, Harga Dan Promosi Terhadap Keputusan Pembelian
Aniek Widiarti,
Estu Niana Syamiya,
Udoh Supriatin
Abstract:The aim of this research is to determine the influence of quality, price and promotion on consumer purchasing decisions at Mustika Collection Toko Pasar Kemis, especially Nibras Clothing. The method used in this research is a quantitative method. The population of this research was 100 consumers and the research technique used simple random sampling of 80 consumers. The method used in this research uses calculations, multiple regression, descriptive statistics and hypothesis testing. The results of research on… Show more
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