Abstract:The increasing competition between similar products, the companies compete with each other to win over consumers. The purpose of this study was to find out whether brand awareness, perceived quality of brand loyalty towards the purchase decision of the Vivo handphone on the cell space in Semarang Regency. The population in this study were all customers or consumers who used or made mobile phone purchasing decisions on space cells in Semarang Regency, totaling 154 customers. purpose sampling, namely the selecti… Show more
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