Pengaruh Kepuasan Konsumen Dan Pengalaman Merek Terhadap Loyalitas Merek Yang Dimediasi Oleh Kecintaan Merek
Luluk Intan Kusuma Wardani,
Wiyadi Wiyadi
Abstract:This research aims to examine how brand love, customer satisfaction, and brand experience influence brand loyalty. The survey targets visitors of Vien’s Solo restaurant, using convenience sampling technique whit a sample size of 150 respondents. Primary data wad collected from respondents’ feedback on a questionare that was directly sent to Vien’s restaurant customers. SmaartPLS 3.0 was utilized as the data analysus tool for this study. Based on the research findings, customer satisfaction does not have a sign… Show more
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