Pengaruh Kepuasan dalam Memoderasi Citra Perusahaan dan Kepercayaan Terhadap Loyalitas Pengguna Aplikasi Go-Jek  di Kota Pekanbaru

Nurutami, Sri Sitiani; Marnis,; Kornita, Sri Endang

doi:10.25299/kiat.2021.vol32(2).8273

Cited by 2 publications

(2 citation statements)

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“…Therefore, if Mojokerto City Center for Featured Products successfully achieves a high level of user happiness, it will subsequently enhance customer loyalty, resulting in frequent purchases at the Mojokerto City Center for Featured Products. The findings of Nurutami, Sri Sitiani, Marnis, Kornita, and Sri Endang (2021) align with previous research, indicating that customer pleasure has a significant impact on customer loyalty.…”

Section: The Influence Of Customer Satisfaction On Customer Loyalty A...supporting

confidence: 87%

“…In other words, the moderating effect of company image on loyalty demonstrates a substantial positive association with loyalty. According to a study conducted by Nurutami, Sri Sitiani, Marnis, Kornita, and Sri Endang (2021), it has been shown that satisfaction plays a moderating role in the relationship between business image and loyalty.…”

Section: The Moderating Effect Of Customer Satisfaction With Store Im...mentioning

confidence: 99%

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Relationships Between Service Quality, Store Image, Customer Satisfaction, And Customer Loyalty

Anam,

Mujib

2023

ijebd

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Over the last few years, MSMEs have become the main motor in driving economic growth. In today's increasingly fierce competitive conditions, business competitors continue to strive to provide high quality services, create an excellent brand image, with the aim of meeting customer satisfaction and maintaining their loyalty. The aim of this research is to empirically examine the relationship between service quality, store image, customer satisfaction, and customer loyalty. We collected research data on consumers who purchased MSME products at the Mojokerto City Center for Featured Products, using accidental sampling techniques. We propose a conceptual model from previous research and consider it in the context of superior MSME products in Mojokerto City. The analysis technique used is multiple linear regression analysis using the SPSS computer application program. The research results show that service quality and store image significantly impacts customer loyalty. Likewise, the research results also confirm that customer satisfaction significantly impacts customer loyalty at the Mojokerto City Center for Featured Products. In addition, the research results reveal that customer satisfaction strengthens the influence of store image on customer loyalty. This research suggests implications for managers, limitations and directions for future research of the above findings.

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Section: The Influence Of Customer Satisfaction On Customer Loyalty A...supporting

confidence: 87%

Section: The Moderating Effect Of Customer Satisfaction With Store Im...mentioning

confidence: 99%

Relationships Between Service Quality, Store Image, Customer Satisfaction, And Customer Loyalty

Anam,

Mujib

2023

ijebd

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The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs

Ulfatus Sa'adah,

Mugiono,

Susilowati

2023

IJRBS

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The primary objective of this study is to investigate the impact of corporate image, relationship marketing, and customer satisfaction on customer loyalty. The present study employs a quantitative methodology to provide an explanatory analysis. The study sample comprised customers residing in the city of Malang who patronize the small and medium enterprises (SMEs) known as Rampis Bang Raden. The research utilized the purposive sampling method. The study's sample size consisted of 170 participants. The data gathering methods employed in this study encompassed surveys, documentation, and the utilization of Likert scales to assess the instrument. The data underwent analysis through the utilization of the structural equation model partial least squares (SEM-PLS) modeling technique. The results of this study suggest that there is a considerable relationship between corporate image and relationship marketing, and their impact on consumer loyalty. Furthermore, the influence of corporate image and relationship marketing on customer satisfaction is also substantial. Enhancing customer happiness can lead to an increase in customer loyalty. The mediating role of customer happiness can be observed in the association between corporate image, relationship marketing, and customer loyalty. The results of this study indicate that small and medium-sized enterprises (SMEs), such as Rampis Bang Raden, are able to uphold both product distinctiveness and quality, while simultaneously enhancing amicable buyer interactions in order to sustain consumer loyalty.

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Pengaruh Kepuasan dalam Memoderasi Citra Perusahaan dan Kepercayaan Terhadap Loyalitas Pengguna Aplikasi Go-Jek di Kota Pekanbaru

Cited by 2 publications

References 0 publications

Relationships Between Service Quality, Store Image, Customer Satisfaction, And Customer Loyalty

Relationships Between Service Quality, Store Image, Customer Satisfaction, And Customer Loyalty

The impact of corporate image and relationship marketing on customer loyalty in mediated customer satisfaction at SMEs

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