Effect of Online Marketing (E-Commerce) Activities to the Advantages of Competing Traditional Culinary Products in South Sulawesi

Manaf, Syahrial; Hasan, Lily Dianafitry; Musawantoro, Muhammad; Zainal, Faizal Akbar

doi:10.33649/pusaka.v2i1.47

Cited by 2 publications

(2 citation statements)

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“…If promotion combines with current technological developments, online marketing can be one of the most potent ways to bring the identity of traditional menus closer to consumers. Manaf, in his research, shows that e-commerce significantly influences the competitive advantage of traditional culinary products in South Sulawesi (Manaf et al, 2020).…”

Section: Cartesian Diagram Analysismentioning

confidence: 99%

Analysis of Traditional Menu Promotion Case Study: The City of Pagar Alam

Karo

Hamonangan

Setiawan

2024

Pusaka: J. Tour. Hosp. Travel Bus. Event

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This study compares traditional menu promotion efforts' expectations and reality in Pagar Alam, South Sumatra. The focus of attention of food and beverage industry players is customers and competitors. By generating and offering value to their customers, food and beverage industry players can bind a customer, a food and beverage player who has succeeded in presenting superior value. In order to achieve this goal, every industry player must be able to produce and deliver the goods and services desired by consumers, in this case, tourists, according to the needs and desires of these tourists. The data analysis method uses Important Performance Analysis (IPA) on primary data obtained from 83 consumer respondents. The results showed strategies to improve product branding to introduce and improve the specific menu products of natural fences so that tourists more widely knew them. The results showed that labeling was in quadrant D (low expectation and perception values) at an IPA value of 5.40.

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Section: Cartesian Diagram Analysismentioning

confidence: 99%

Analysis of Traditional Menu Promotion Case Study: The City of Pagar Alam

Karo

Hamonangan

Setiawan

2024

Pusaka: J. Tour. Hosp. Travel Bus. Event

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“…Beberapa penelitian sebelumnya, menurut Manaf et al (2020) ; I Putu Yadnya1 (2017) ; Cakmak & Tas (2012) mengungkapkan bahwa teknologi informasi dan inovasi berpengaruh secara signifikan terhadap keunggulan bersaing. Namun penelitian sebelumnya yang dilakukan oleh Minoja et al (2010) ; Adietya et al (2015) menunjukkan bahwa inovasi tidak berpengaruh positif dan signifikan terhadap keunggulan bersaing.…”

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Pengaruh Kapabilitas Teknologi Informasi Dan Kapabilitas Inovasi Terhadap Strategi Dan Dampaknya Terhadap Keunggulan Bersaing Umkm Kuliner

Wijaya

Simamora

2022

j.ab

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Penelitian ini bertujuan untuk menguji pengaruh kapabilitas teknologi informasi dan kapabilitas inovasi terhadap keunggulan bersaing UMKM kuliner dengan strategi sebagai variabel intervening. Penelitian ini dilaksanakan di wilayah DKI Jakarta. Teknik pengambilan sampel menggunakan metode purposive sampling. Data penelitian ini adalah data primer yang dikumpulkan dengan menyebarkan kuesioner kepada pemilik UMKM bidang kuliner di DKI Jakarta dengan sampel sebanyak 100 responden. Pengujian hipotesis dilakukan dengan menggunakan metode analisis data partial least square (PLS). Berdasarkan uji statistik, hasil penelitian menunjukkan bahwa kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing, kapabilitas teknologi informasi berpengaruh signifikan terhadap keunggulan bersaing melalui strategi. Sedangkan, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing, kapabilitas inovasi berpengaruh tidak signifikan terhadap keunggulan bersaing melalui strategi.

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Effect of Online Marketing (E-Commerce) Activities to the Advantages of Competing Traditional Culinary Products in South Sulawesi

Cited by 2 publications

References 0 publications

Analysis of Traditional Menu Promotion Case Study: The City of Pagar Alam

Analysis of Traditional Menu Promotion Case Study: The City of Pagar Alam

Pengaruh Kapabilitas Teknologi Informasi Dan Kapabilitas Inovasi Terhadap Strategi Dan Dampaknya Terhadap Keunggulan Bersaing Umkm Kuliner

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