Pengaruh Jiwa Kewirausahaan Terhadap Keberhasilan Usaha Cafe Di Kota Palembang

Abstract

Success business is usually influenced by many factors, both from the internal and external environment of the company. Factors from the internal environment usually come from within the company's own environment which tends to be controlled. One of the internal factors of business success is the entrepreneurial spirit factor. This study will discuss "The influence of the entrepreneurial spirit on the success of a cafe business in Palembang City". The formulation of the problem in this study is 1. the influence of the entrepreneurial spirit on the success of the Cafe business in Palembang City partially? 2. The influence of the Entrepreneurial Spirit on the success of the Cafe business in Palembang City simultaneously?. The purposes of this study are 1. To determine the influence of the entrepreneurial spirit on the success of the cafe business in Palembang City partially. 2. To find out the influence of Entrepreneurial Spirit on the success of Cafe Business in Palembang City partially. The object of research in this study were 33 cafe businesses in the city of Palembang which were collected by researchers. This study uses quantitative analysis methods. The number of samples collected was 33 respondents and the sample technique used was purposive sampling. From the results of research and interpretation of data that has been analyzed using multiple analysis shows that 67.3% entrepreneurial spirit which consists of variables of confidence, tasks and results, leadership, leadership, and future development affect the success of the cafe business in the city of Palembang and overall. Simultaneous has a significant positive effect on business success where Fcount is greater than Ftable: 8,929 > 2,42 at 5% significance level and significant value is 0.000. This study also shows that the most dominant dimension influencing the success rate of Cafe business in Palembang is the self-confidence dimension with a regression coefficient of 0.436. To increase the entrepreneurial spirit which will affect the success of the cafe business in the city of Palembang, it is necessary to instill an entrepreneurial spirit. This is done so that the cafe business activists really become entrepreneurs or true entrepreneurs.

Entrepreunership Implementation As Moderation In The Success Of Small And Medium Entreprises (SMEs)

“…Entrepreneurship is the application of creativity and innovation to solve problems and take advantage of opportunities people face daily (Feli Parsih, 2020). Research conducted by (Lestari, 2013) (Utari et al, 2021) showed entrepreneurial spirit influences business success. Likewise, research (Fifiyanti et al, 2022) offers a robust relationship between entrepreneurial spirit and business success.…”

“…In running a business, an entrepreneurial spirit and knowledge are needed to manage the business well. Therefore, it requires the application of entrepreneurship within an entrepreneur or entrepreneur (Utari et al, 2021). Many business actors have just entered the business world and do not know the science of becoming an entrepreneur due to a lack of entrepreneurship training and sufficient experience in building a business.…”

Pengaruh Kompetensi Wirausaha dan Motivasi Wirausaha Terhadap Keberhasilan Usaha Pada Wirausahawan di Kota Medan

“…Keberhasilan usaha juga dapat di pengaruhi oleh berbagai faktor, diantaranya adalah kompetensi dan motivasi dari wirausahawan tersebut. Wirausaha yang sukses pada umumnya adalah mereka yang memiliki kompetensi, yaitu memiliki ilmu pengetahuan, keterampilan, dan kualitas individu yang meliputi sikap, motivasi, nilai-nilai pribadi, serta tingkah laku yang diperlukan untuk melaksanakan pekerjaan atau kegiatan (Utari & Yusrik, 2021).…”

“…Suatu usaha dikatakan berhasil jika memiliki keunggulan dibandingkan periode sebelumnya atau usaha lain dalam kelas yang sama. Secara umum, bisnis yang sukses memiliki kondisi yang lebih unggul atau lebih baik dibandingkan dengan masa lalu (Utari & Yusrik, 2021) Menurut (Utari & Yusrik, 2021), terdapat beberapa indikator pengukuran keberhasilan usaha antara lain: 1. Keuntungan usaha.…”

Menumbuhkan Jiwa Kewirausahaan Untuk Bersaing Di Era Industri 5.0 Di Kelurahan Pringrejo Pekalongan

“…Menanamkan jiwa kewirausahaan pada generasi muda dapat meningkatnkan minat usaha dan motivasi usaha yang dapat mempengaruhi keberhasilan dalam berwirausaha (Ayu & Zulkarnaen, 2019). Menurut Utari & Yusrik (2021), jiwa kewirausahaan merupakan salah satu faktor internal yang dapat mempengaruhi keberhasilan suatu usaha. Jiwa kewirausahaan dapat mempengaruhi perilaku kewirausahaan (Sukirman, 2017).…”