Abstract:This study aims to determine the effect of Instagram @detikcom on fulfilling the information needs of its followers. The concept used is 4 C (Communication, Context, Collaboration, Connection) in the use of social media by Chris Heuerl and information needs from Guha which consists of Catching-up Need Approach, Current Need Approach, Exhaust Need Approach, Everyday Need Approach. Research paradigm namely positivism with a quantitative research approach. The research method was a survey with an explanatory rese… Show more
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