Pengaruh Inovasi Edukasi Gizi Masyarakat Berbasis Social Media Marketing terhadap Pengetahuan, Sikap, dan Perilaku dalam Upaya Pencegahan Stunting

Abstract

The Covid-19 pandemic has hampered stunting prevention and alleviation programs, so a medium must facilitate nutrition education during the pandemic. This study aimed to examine the innovation of public nutrition education based on social media marketing on Youtube, Facebook, Instagram, TikTok, and Twitter and to measure its effect on cognitive, affective, and behavioral changes. The research applied a quasi-experimental method with one group pre-test and post-test designs. The research was conducted from September to December 2021. There were 89 respondents spread across five social media. Data were analyzed using the paired t-test. Overall, for all social media, there was an increase in knowledge of 13,88 points, attitudes of 2,30 points, and behavior of 5,81 points. In general, for the three variables, by adding up the deltas of change, the social media with the highest increase was TikTok (36,75), followed by Instagram (22,29), Twitter (20,25), Youtube (16,66), and Facebook (12,61). The paired t-test showed significant differences in knowledge, attitudes, and behavior before and after the intervention. Social media with the biggest changes in knowledge was TikTok, while changes in attitudes and behavior were more effectively done through Instagram. This research implies that stakeholders may use these findings to develop the prevention and alleviation measures to address stunting problems more effectively and with a broad impact.

Integration of Mapping Malnutrition Cases in Toddlers Based on Geographic Information System With Media Communication Information Education in Health

“…In the three variables, by adding up the delta changes, the social media with the highest increase was TikTok (36.75), followed by Instagram (22.29), Twitter (20.25), YouTube (16.66) and Facebook (12.61 ). The social media that produces the most changes in target knowledge is TikTok, while changes in target attitudes and behavior are most effective through social media Instagram [12].…”

Pengaruh Edukasi Gizi Melalui Akun Instagram Dalam Meningkatkan Pengetahuan Anemia

“…Penelitian yang dilakukan oleh Anggraini (2020) pada remaja umur 18-24 tahun menunjukkan adanya peningkatan pengetahuan pedoman gizi seimbang melalui media sosial Instagram. Selain itu, Simanjuntak, et al (2022) Tabel 7 menunjukkan bahwa terjadi peningkatan pengetahuan anemia setelah diberikan edukasi gizi melalui akun Instagram dengan hasil analisis statistik uji Wilcoxon nilai p-value 0,000 (p<0,05).…”

Orang Tua Peduli Gizi Balita di Masa Pandemi

“…Edukasi kesehatan untuk menambah pengetahuan mengenai gizi, dapat dilakukan dengan menggunakan kemajuan teknologi saat ini, yaitu menggunakan media sosial dalam bentuk, webinar, video, dan presentasi. Pemanfaatan media sosial yang tepat menjadi salah intervensi yang paling efektif dalam melakukan edukasi dapat menambah pengetahuan serta mengubah sikap dan perilaku orang tua balita dalam pemenuhan gizi balita (Simanjuntak et al, 2022) Memberikan edukasi dengan metode penyuluhan dan ceramah berarti menambah pengetahuan orang tua terhadap pemenuhan gizi balita. Dengan bertambahnya pengetahuan orangtua diharapkan terjadi perubahan sikap dalam kesehatan pada orang tua balita untuk memberikan gizi yang seimbang kepada bayi dan balitanya.…”