Abstract:Saat ini media sosial membuat wisatawan meninggalkan cara-cara tradisional atau konvensional. Hal tersebut merupakan tantangan bagi para pelaku wisata agar tidak kehilangan pelanggan dan dapat menarik pelanggan baru. Pelaku wisata dapat memanfaatkan media sosial sebagai strategi pemasaran baru, yaitu dengan influencer ataupun iklan di media sosial. Pemasaran dengan influencer dan iklan di media sosial juga dilakukan oleh Explore Nusa Penida, salah satu penyedia jasa wisata ke Nusa Penida Bali yang memanfaatkan… Show more
Located in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five.
Located in the city of Yogyakarta, Muki Travel is a travel agency business that is growing. As it develops, Muki Travel offers tourism services like selling vacation packages and meeting lodging needs. Specifically, during the COVID-19 pandemic, Muki Travel must take new steps or use the most current strategies to draw tourists during the pandemic. This study aims to determine how the promotion mix is implemented. Both field research and library research are methods used to obtain data. According to a survey conducted at Muki Travel, which used five different techniques of the promotion mix strategy, two of them—advertising and sales promotion methods—are more prevalent than the other five.
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