Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)

Hidiani, Agnes; Rahayu, Tri

doi:10.30595/jmbt.v1i1.10404

Cited by 2 publications

(3 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Selain itu ia juga mengemukakan bahwa Hedonic Shopping adalah motif seseorang untuk berbelanja berdasarkan tanggapan emosional, kesenangan indrawi, mimpi dan pertimbangan estetika. Impulse Buying juga di pengaruhi oleh hedonic shopping (Hidiani & Rahayu, 2021) Secara subtantif, penelitian terdahulu terkait dengan pengaruh storeatmosphere dan hedonic shopping terhadap impulse buying telah banyak diteliti. Dalam penelitian Nursoleha et al, (2021), Harfiyah & Pertiwi (2022, menyatakan bahwa store atmosphere berpengaruh positif dan signifikan terhadap impulse buying.…”

Section: Pendahuluanunclassified

“…Sedangkan menurut Savira & Hadi (2021) menyatakan bahwa tidak terdapat pengaruh secara parsial antara store atmosphere padaimpulse buying. Dalam penilitian Hidiani & Rahayu (2021) menyatakan bahwa hedonic shopping secara parsial dan simultan berpengaruh positif terhadap impulse buying. Sedangkan dalam penelitian Japarianto & Sugiono (2011) menyatakan bahwa hedonic shopping tidak mempunyai pengaruh langsung yang signifikan terhadap impulse buying.…”

Section: Pendahuluanunclassified

See 1 more Smart Citation

Pengaruh Store Atmosphere dan Hedonic Shopping Terhadap Impulse Buying

Monica,

Astaginy,

Hendrik

2023

JEKO

View full text Add to dashboard Cite

This study aims to determine the effect of store atmosphere and hedonic shopping on impulse buying in consumers of MR DIY Kolaka stores. This research is a quantitative study with an eksolanatory research approach using a questionnaire as an instrument. The population in this study were all consumers of MR DIY Kolaka stores with 120 respondents using purposive sampling technique, namely the technique of determining certain criteria. Testing research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that there is a positive and significant influence between the Store Atmosphere variable on Impulse Buying at MR.DIY Kolaka Store Consumers, which is indicated by the t-statistic value of 4.293 with a P-Value of 0.000. While the Hedonic Shopping variable on Impulse Buying in MR.DIY Store consumers has a positive and significant effect, which is indicated by the t-statistic value of 5.792 with a P-Value of 0.000.

show abstract

Section: Pendahuluanunclassified

Pengaruh Store Atmosphere dan Hedonic Shopping Terhadap Impulse Buying

Monica,

Astaginy,

Hendrik

2023

JEKO

View full text Add to dashboard Cite

show abstract

“…Emergence of lifestyle changes from society and globalization has encouraged the developmental of the business in Indonesia, which does have good prospects due to its huge market potential (Caesariani, 2020). Analyzing consumer behavior is an effective step for business actors, especially in the retail business sector, to find out how consumer behavior is in retail stores which in turn can be used as a reference for making good marketing strategies (Hidiani & Rahayu, 2021).…”

Section: Introductionmentioning

confidence: 99%

How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying

Payanti,

Imbayani,

Prayoga

2023

JICP

View full text Add to dashboard Cite

Impulse buying is one of the effective steps that can be taken to improve marketing. Although impulse buying is seen as a negative stigma for shopper, for business actors, impulse buying is an opportunity that must be maximized with the right marketing strategy. The sampling technique was carried out using non probabilty sampling technique with accidental sampling method. The number of samples taken was 95 people who were shopper of Kanini Jewelry products who were or had purchased products from the Bali branch of Kanini Jewelry. The analysis techniques used in this study are multiple linear regresion tests, t tests and moderated regresion analysis (MRA) tests, using the IBM SPSS. The results of this study are product variety and store atmosphere have a positive and significant effect on impulse buying, shopping lifestyle moderates the effect of product variety and store atmosphere on impulse buying. Hence, it is important for companies to pay attention to product variations and store atmosphere and shopping lifestyle of shopper.

show abstract

Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)

Cited by 2 publications

References 3 publications

Pengaruh Store Atmosphere dan Hedonic Shopping Terhadap Impulse Buying

Pengaruh Store Atmosphere dan Hedonic Shopping Terhadap Impulse Buying

How Shopping Lifestyle Moderates the Effect of Product Variety and Store Atmosphere on Impulse Buying

Contact Info

Product

Resources

About