Abstract:This study aims to determine whether there is an effect of ticket prices and cabin service quality on the purchasing decisions of Garuda Indonesia Airline Service Users at Adi Soemarmo International Airport. This research technique uses quantitative methods. Data was collected using a questionnaire with a sample size of 100 respondents. The data analysis technique used descriptive analysis, the instrument test was validity and reliability test, hypothesis test used simple linear regression analysis, t test, f … Show more
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