PENGARUH HARGA PAKET INTERNET DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN KARTU  PERDANA INTERNET  TELKOMSEL (Studi pada Masyarakat Kota Sigli Kabupaten Pidie)

Nur, Muhammad; Jumiati, Jumiati

doi:10.47647/jeko.v2i2.593

Cited by 2 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The marketing mix also has a significant influence on the decision to use services as reported by (Jutisa et al, 2018). Apart from that, customer experience also has a significant influence on product usage decisions as has been researched by (Malau & Purba, 2020;Monica & Widaningsih, 2020;Nur & Jumiati, 2022).…”

Section: Introductionmentioning

confidence: 90%

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

Mahfudz,

Nurfadli,

Akmal

2023

IJMP

View full text Add to dashboard Cite

Experiential marketing is a marketing method that is driven by experience. Many studies have been conducted on this subject, but among the various studies on experiential marketing, there has been no research that specifically addresses experiential marketing on the decision to use products and services in banking. This study aims to see and test the effect of the Experiential Marketing Approach on Decisions to Use Products and Services at Indonesian Sharia Bank Customers at the Abdullah Silondae Branch Office 2. The type of data this study uses is a type of research with quantitative methods. Meanwhile, based on the type of data collection, this research uses a survey research type. Survey research is directed to find out and study data from samples taken from the population, so that relative events, distribution, and relationships between variables can be found. This research uses quantitative methods. Samples were obtained by 96 respondents by taking samples using purposive sampling technique. Meanwhile, the data collection technique was carried out using a questionnaire method and library research. Data is processed using Microsoft Excel and SmartPLS 4.0 software. From the results of data processing, it shows that the Experiential Marketing variable has a positive and significant effect on the Decision variable on the use of products and services at BSI.

show abstract

Section: Introductionmentioning

confidence: 90%

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

Mahfudz,

Nurfadli,

Akmal

2023

IJMP

View full text Add to dashboard Cite

show abstract

“…Keputusan pembelian masih layak untuk dikaji karena semakin banyaknya inovasi produk yang beredar di masyarakat (Nur & Jumiati, 2022). Keputusan pembelian dipengaruhi oleh banyak faktor.…”

Section: Sumber: the Royal Islamic Strategic Studies Centre (Rissc)unclassified

“…Apabila dibandingkan secara global, jumlah tersebut setara dengan 12,30% dari populasi umat muslim di dunia yakni sebesar 1,93 miliar jiwa(Suhartini, 2023). Dari data jumlah penduduk muslim di Indonesia tersebut menyatakan bahwa mayoritas pemenuhan kebutuhan konsumsi di Indonesia didasarkan atas perilaku pembelian umat muslim melalui keputusan pembelian.Keputusan pembelian masih layak untuk dikaji karena semakin banyaknya inovasi produk yang beredar di masyarakat(Nur & Jumiati, 2022). Keputusan pembelian dipengaruhi oleh banyak faktor.…”

unclassified

Peran Moderasi Etika Konsumsi Islam pada Pengaruh Green Marketing, Ethnosentrisme Konsumen, dan Gaya Hidup Halal Terhadap Keputusan Pembelian Kosmetik

Novita,

Pratama

2024

Ekonomis

View full text Add to dashboard Cite

This study aims to determine and analyze the effect of Green Marketing, Consumer Ethnocentrism and Halal Lifestyle on Purchasing Decisions with Islamic Consumption Ethics as a moderating variable (Study on Wardah Cosmetics Consumers). In this study using quantitative methods by processing primary data obtained through distributing questionnaires to consumers of Wardah cosmetics. The samples taken were 462 respondents with purposive sampling technique. Then the results obtained were processed with IBM SPSS version 22. The analysis used included instrument tests, statistical tests, classical assumption tests and Moderate Regression Analysis (MRA). The results of this study indicate that green marketing does not significantly influence the increase in purchasing decision variables. Consumer ethnocentrism has a significant effect on increasing purchasing decision variables. The halal lifestyle has a significant effect on increasing the purchasing decision variable. Islamic consumption ethics significantly influence the increase in purchasing decision variables. Islamic consumption ethics is not able to moderate the relationship between green marketing variables, consumer ethnocentrism and halal lifestyle and purchasing decisions.

show abstract

PENGARUH HARGA PAKET INTERNET DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN KARTU PERDANA INTERNET TELKOMSEL (Studi pada Masyarakat Kota Sigli Kabupaten Pidie)

Cited by 2 publications

References 0 publications

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

The Influence of the Experiential Marketing Approach on the Decision to Use Products and Services in Bank Syariah Indonesia (BSI) Customers, Abdullah Silondae 2 Branch Office, Kendari City

Peran Moderasi Etika Konsumsi Islam pada Pengaruh Green Marketing, Ethnosentrisme Konsumen, dan Gaya Hidup Halal Terhadap Keputusan Pembelian Kosmetik

Contact Info

Product

Resources

About