Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Produk Pattaya Corner Kota Salatiga

Kesuma, Murtadho; Fitria, Dessy; Umar, Ahmad Ulil Albab Al

doi:10.31599/jmu.v3i1.845

Cited by 9 publications

(9 citation statements)

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“…According to Kotler & Keller in Simamora (2018), promotion was everything form of communication used to inform and remind target market regarding products produced by organizations, individuals or homes ladder. these results are in line with research by Kesuma et al, (2021).…”

Section: The Effect Of Promotion On the Decision To Return Bear Milk ...supporting

confidence: 94%

Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era

Sarbullah¹,

Hartarini²,

Cahyadi³

2022

J-CEKI

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This study aims to determine Analysis of Factors That Influence Buying Decisions in The Covid-19 Pandemi Era (Case Study in Bear Brand Drinking Milk Beverage Products). This type of research was s quantitative correlation with a cross-sectional approach. Data collection techniques using questionnaires. The analysis technique used was multiple regression analysis. The independent variables were product quality, price, promotion, and testimonials and the dependent variable was buying decisions. Methods of data analysis using multiple linear regression with the SPSS 25.0 program. Based on the data analysis shows that: (1) It was found that the Product Quality variable (X1) in buying decisions (Y). It was known that the Sig value for the effect (X1) on (Y) was 0.211 > 0.05 and the tcount value was 1.262 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X1) on (Y). (2) Price (X2) on buying decisions (Y) It was known that the Sig value for the effect (X2) on (Y) was 0.913 > 0.05 and the tcount is-0.110 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X2) against (Y). (3) It was known that the Sig value for the effect (X3) on (Y) was 0.043 <0.05 and the tcount was 2.061 > t table 2.000, so it can be concluded that H1 was accepted which means there was an effect (X3) on (Y). (4) It was known that the Sig value for the effect (X4) on (Y) was 0.478 > 0.05 and the tcount was 0.714 < t table 2.000, so it can be concluded that H1 was rejected which means there was no effect (X4) on (Y). Product quality was needed to increase consumer attractiveness. The importance of optimizing affordable prices to be able to compete in the trade market. Attractive promotions can lure customers to always use the same product. Testimonials in an interesting manner by conveying relevant.

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Section: The Effect Of Promotion On the Decision To Return Bear Milk ...supporting

confidence: 94%

Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era

Sarbullah¹,

Hartarini²,

Cahyadi³

2022

J-CEKI

View full text Add to dashboard Cite

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“…Through good Social Media Marketing activities and based on the explanation above, it can be seen that Social Media Marketing can have an influence on Purchase Decisions. This is in line with the results of research conducted by Kesuma et al, (2021). Electronic Word of Mouth is one of the factors that influence consumer decisions to buy a product.…”

Section: Relationship Between Social Media Marketing Brand Awareness ...supporting

confidence: 88%

The Role of Social Media Marketing, Brand Awareness and E-Wom to Increase Purchase Decision

Ellitan¹

2022

EKOMA

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Social capital plays an important role in the entrepreneurial process, research shows that social capital is strongly related to the creation of opportunities in several industries. Various platforms are used to build Brand Awareness online marketing tools are Social Media Marketing, and promotions carried out by customers by word of mouth (E-WOM), these two promotional techniques have an effect on improving a brand, thus making customers decide to make a purchase. Besides E-WOM, Brand Awareness is also the most important symbol in electronic word of mouth. In a sense, which states that if the existence of a brand is getting stronger, it will affect the subconscious of consumers, so that the wider the influence given to consumers frequently, the greater the influence for consumers to contemplate and discuss about the brand. Apart from that, there is an impact from the role of Social Media Marketing, which participates in upholding the brand to market the products sold. the use of social media provides an opportunity for companies to increase Brand Awareness of the brand, it is influenced by the use of social media which can increase the value of attractiveness, engage in communication between consumers, and increase consumer intimacy with the brand. This article aims to discuss the role of Social Media Marketing, Brand Awareness, and E-Wom in influencing consumer purchasing decisions.

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“…Penelitian sebelumnya memperlihatkan kualitas produk berpengaruh secara signifikan terhadap keputusan pembelian. Penelitian lain yang mendukung produk berpengaruh terhadap keputusan pembelian adalah (Azizah, 2017;Kesuma et al, 2021). Sehingga peneliti menyarankan hipotesis berikut: H1: Terdapat pengaruh product terhadap keputusan pembelian…”

Section: Pengembangan Hipotesis Pengaruh Produk Terhadap Keputusan Pe...unclassified

Pengaruh Marketing Mix (4p) Terhadap Keputusan Pembelian Konsumen

Wardiman¹

2022

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The rapid development of the retail industry has led to increasingly high competition. Marketing strategy is something that must be done by every industry to maintain and increase revenue and protect consumers. This study aims to analyze and test the product, price, location or distribution, and promotion variables on consumer purchasing decisions at Alfamart Teluk Kuantan. This research includes quantitative research and uses a questionnaire method to obtain data. Data analysis used multiple regression analysis and T test and F test. The results based on the T test found that the promotion variable had a significant effect on consumer purchasing decisions, while the product, price, and distribution variables had no effect on purchasing decisions at Alfamart Teluk Kuantan. The F test found that the four variables simultaneously affect consumer purchasing decisions at Alfamart Teluk Kuantan. Keywords: Alfamart, marketing mix, purchasing decisions Abstrak Berkembangnya industri retail secara pesat menyebabkan persaingan yang semakin tinggi. Strategi pemasaran merupakan hal yang wajib dilakukan oleh setiap industri untuk mempertahankan dan meningkatkan pendapatan serta menjaga konsumen. Penelitian ini bertujuan menganalisis dan menguji variabel produk, harga, lokasi atau distribusi, dan promosi terhadap keputusan pembelian konsumen di Alfamart Teluk Kuantan. Penelitian ini termasuk penelitian kuantitatif serta menggunakan metode kuesioner untuk memperoleh data. Analisis data menggunakan analisis regresi berganda dan uji T dan uji F. Hasil berdasarkan uji T diketahui bahwa variabel promosi berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan variabel produk, harga, dan distribusi tidak berpengaruh terhadap keputusan pembelian di Alfamart Teluk Kuantan. Uji F menemukan bahwa keempat variabel secara simultan mempengaruhi keputusan pembelian konsumen di Alfamart Teluk Kuantan. Kata kunci: Alfamart, bauran pemasaran, keputusan pembelian,

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Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Produk Pattaya Corner Kota Salatiga

Cited by 9 publications

References 0 publications

Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era

Analysis of factors That Influence Buying Decisions in The Covid-19 Pandemi Era

The Role of Social Media Marketing, Brand Awareness and E-Wom to Increase Purchase Decision

Pengaruh Marketing Mix (4p) Terhadap Keputusan Pembelian Konsumen

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