Pengaruh Greenwashing Terhadap Ekuitas Merek Dan Niat Pembelian: Suatu Studi Empiris

Valencia, Devona; Sihombing, Sabrina O.; Mien, Mien

doi:10.25170/jm.v18i1.2226

Cited by 2 publications

(2 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Berdasarkan hasil wawancara pra penelitian menyatakan melalui upaya rebranding dari kavling menjadi basic subsidi merupakan satu dari kedua upaya yang juga dilakukan oleh Bimura Residence [18]. Sehingga dari upaya rebranding kavling menjadi subsidi ini mampu meningkatkan omset penjualan serta pencapaian target penjualan yang diinginkan oleh Bimura Residence selama 1 tahun ini [19].…”

Section: Pendahuluanunclassified

Upaya Rebranding Produk Property Pada Perumahan dalam Meningkatkan Kredibilitas Pembeli Pada PT. Cendana Indo Pratama

Cahyaningtiyas¹,

Wahab²,

Fajri³

2023

INFEB

View full text Add to dashboard Cite

Cendana Indo Pratama is a company engaged in the General Contractor field, among the business units developed by PT. Cendana Indo Pratama, one of which is in the property sector which is currently being built, namely the Bimura Residence housing in the Paiton area, as we know many residential businesses have been built, especially in the Paiton area, East Java. In early 2022 PT. Cendana Indo Pratama is rebranding the Bimura Residence housing. The purpose of this research is to describe the basic subsidy rebranding efforts at Bimura Residence, and subsidy basic rebranding in increasing buyer credibility and what are the supporting factors in increasing the credibility of buyers at Bimura Residence. This research method uses a qualitative descriptive approach. The data of this research uses primary and secondary data. The data collection method used interviews with housing developers, managers, then confirmed with all staff at Bimura Residence and carried out observations. The results of this study are the rebranding efforts carried out by PT. CIP in housing becomes the basis of subsidies through 4 stages of the rebranding effort itself. And what kind of rebranding efforts are the basis of these subsidies in increasing buyer credibility, as well as rebranding services to consumers at Bimura Residence which are supported by supporting factors in increasing buyer credibility at Bimura Residence.

show abstract

Section: Pendahuluanunclassified

Upaya Rebranding Produk Property Pada Perumahan dalam Meningkatkan Kredibilitas Pembeli Pada PT. Cendana Indo Pratama

Cahyaningtiyas¹,

Wahab²,

Fajri³

2023

INFEB

View full text Add to dashboard Cite

show abstract

“…An example is greenwashing as a practice where businesses or individuals attempt to portray themselves or their products as environmentally conscious and friendly yet at the same time, they engage in environmental destruction practices such as large-scale deforestation for land clearing, illegal mining, or the use of chemicals with waste that can pollute and contaminate the surrounding ecosystems (Boon & Prahalad, 2017). This involves false claims, the use of counterfeit labels, and industrial players concealing the adverse environmental impacts of their operations (Valencia et al, 2021). Just as the characteristics of hypocrites outlined in Surah al-Baqarah/2:11, Hasbi interprets that the prohibition in this verse encompasses not only destructive intent but also actions that have the potential to cause harm.…”

Section: Eliminating Hypocrisy In Environmental Behaviormentioning

confidence: 99%

The Solutions of Natural Environmental Degradation in the Perspective of Tafsir An-Nur

Arifuddin,

Hasan,

Kamaluddin

2023

Fuaduna

View full text Add to dashboard Cite

This article examines the solutions to the natural environmental damage from the perspective of Tafsir An-Nur by Teungku Muhammad Hasbi ash-Shiddieqy. The study of natural environmental damage by a contemporary Indonesian mufassir in bil-ma’tsur and bir-ra’yi style is essential to understand the local interpretation of Al-Qur’an concerning such damage. Through literature study, this research used a descriptive analysis method to describe the perspectives of Tafsir An-Nur regarding verses on the natural environmental damage and the embedded solutions in al-bī’ah and fasād terms. This article argues that human objectification and greed toward the natural environment are the root of natural environmental damage. Humans’ detachment from the moral-spiritual guidance taught by religion, especially Islam, has led humans to exploitative attitudes toward the natural environment. Tafsir An-Nur offers several solutions to overcome the natural environmental damage, namely interpreting the position of humans as caliphs fairly and wisely, cultivating the qana’ah character, eliminating hypocrisy in behaving, and building mutualistic relationships toward the natural environment. This article shows that efforts to end the damage to the natural environment begin with humans’ attention to moral-spiritual aspects of ecology.

show abstract

Pengaruh Greenwashing Terhadap Ekuitas Merek Dan Niat Pembelian: Suatu Studi Empiris

Cited by 2 publications

References 6 publications

Upaya Rebranding Produk Property Pada Perumahan dalam Meningkatkan Kredibilitas Pembeli Pada PT. Cendana Indo Pratama

Upaya Rebranding Produk Property Pada Perumahan dalam Meningkatkan Kredibilitas Pembeli Pada PT. Cendana Indo Pratama

The Solutions of Natural Environmental Degradation in the Perspective of Tafsir An-Nur

Contact Info

Product

Resources

About